#Japan #Akita #COUNTERWORKS #Shop Counter #Aeon Tohoku

Aeon Tohoku Adopts Counterworks' Innovative DX System

Aeon Tohoku, a key player in Japan's retail landscape, has recently implemented the 'Shop Counter Enterprise,' a cutting-edge digital transformation (DX) system provided by Counterworks. This strategic move aims to streamline leasing operations for their extensive network of commercial facilities, which includes numerous sites across the Tohoku region.

Background on Aeon Tohoku

As a subsidiary of the Aeon Group, Aeon Tohoku operates 177 facilities in the Tohoku area, showcasing various brands such as 'Aeon', 'Aeon Mall', 'Aeon Super Center', and 'Max Value'. With a focus on delivering daily essentials and quality service, the company remains committed to enhancing shopping experiences for its local customers.

Aeon Tohoku sees the use of their event spaces not just as a revenue-generating endeavor but as a vital opportunity to provide customers with unique shopping experiences that draw them to their stores. However, managing inquiries from prospective tenants, scheduling, internal approvals, contract management, and event execution has been challenging due to the manual nature of these processes. The reliance on individual staff experience and capabilities has strained operations, leading to calls for a more efficient system to aid revenue growth and facilitate stability in operations.

Introduction of Shop Counter Enterprise

To address these challenges, Aeon Tohoku is leveraging the 'Shop Counter Enterprise' system to build a dedicated recruitment page, thereby fostering connections with new businesses that might have previously had limited exposure. The implementation will facilitate a comprehensive approach to managing the entire event space recruitment process, from inquiry handling and scheduling to managing vendor data, contracts, and analytical insights.

Starting with an initial rollout across 135 facilities, Aeon Tohoku anticipates a significant reduction in the labor associated with related tasks due to the DX transformation. This saved time will be strategically redirected towards enhancing outreach efforts for new vendors and optimizing the utilization of event spaces based on individual facility needs.

Moreover, as applications and operational data are aggregated, the accuracy of analysis regarding event-related activities will improve. Relevant metrics, such as space availability, pricing, and occupancy rates will be harmonized for all responsible teams, enabling data-driven decision-making regarding rental pricing adjustments and operational enhancements.

Aeon Tohoku will collaborate closely with dedicated Counterworks consultants throughout the implementation process, from the initial setup to achieving measurable results, ensuring a quick and effective enhancement of their operations and profitability.

Statement from Aeon Tohoku

Mr. Takuji Abe, General Manager of the Developer Headquarters SC Department at Aeon Tohoku remarked, "We have long considered the utilization of event spaces as an initiative to introduce new appeal and vibrancy to our stores. However, much of our dependence on manual processes for tasks such as reception, scheduling, contracting, and analysis has masked some operational efficiencies. By implementing the 'Shop Counter Enterprise', we aim to standardize our event operations across our 135 facilities, ultimately increasing operational efficiency. We aspire to leverage the accumulated data to refine our space utilization strategies and facilitate delightful shopping experiences for our customers."

Conclusion

As Aeon Tohoku embarks on this significant transformation, the 'Shop Counter Enterprise' system is poised to revolutionize its leasing operations, delivering fresh opportunities for collaborative ventures with new businesses while enhancing customer experiences across the board.

For more information, visit the event space recruitment site: Aeon Tohoku Event Space Recruitment

About Counterworks

COUNTERWORKS specializes in the design, development, and administration of leasing DX systems tailored for commercial properties. Their SaaS-based offerings support real-time management and continuous system enhancements to improve leasing processes across more than 1,500 commercial facilities.

For inquiries regarding implementing the 'Shop Counter Enterprise' and advancing DX in commercial facilities, please visit Counterworks.