#USA #Austin #FIA WEC #FAGE #Lone Star Le Mans

FAGE Teams Up with Lone Star Le Mans for Exciting Partnership

FAGE International S.A., a prominent global producer of Greek yogurt, has officially launched a multi-year partnership with the prestigious FIA World Endurance Championship event, the Lone Star Le Mans. This collaboration not only highlights FAGE’s commitment to quality and tradition but also enhances its engagement with motorsport enthusiasts around the world.

The partnership will see FAGE integrate its distinctive line of Greek yogurt into various race weekend events, presenting unique culinary experiences for the expanding WEC fanbase. From exclusive offerings at the Le Mans Spirit Club to engaging activities at the paddock, FAGE aims to provide unparalleled flavor experiences for attendees throughout the race weekend.

Building Connections through Culinary Excellence

“By aligning ourselves with the FIA WEC Lone Star Le Mans, we bring together organizations that hold tradition, craftsmanship, and performance in high regard,” stated Athanassios Filippou, CEO of FAGE. “We eagerly anticipate delivering unforgettable experiences to the enthusiastic WEC community and share the championship's commitment to continuously exceed expectations.”

In recent years, FAGE has become synonymous with culinary mastery, renowned for producing quality products that cater to the tastes and health preferences of consumers globally. Its participation at the Lone Star Le Mans will be a testament to both parties' dedication to excellence and high performance.

A Warm Welcome to a Global Audience

Marketing Director Marius Louvet from the FIA WEC expressed excitement about having FAGE as a partner. He noted, “We are thrilled to welcome FAGE to the Lone Star Le Mans team. FAGE is a well-established and immensely successful global consumer brand, and this partnership clearly demonstrates that the FIA WEC is capable of attracting interest beyond the traditional motorsport and automotive ecosystem.”

At the Lone Star Le Mans, FAGE will have a commanding presence, ensuring significant visibility and a variety of activations aimed at enriching the fan experience. This engagement serves a dual purpose of celebrating long-distance motorsport while also showcasing FAGE's culinary expertise at one of the World Championship's most iconic events.

An Unforgettable Racing Experience

The FIA WEC is set to deliver thrilling spectacles featuring cutting-edge prototypes engineered for racing by professional drivers, alongside production-based sports cars. Competitors in the ‘Hypercar’ class will test their limits while amateurs and professionals alike participate in the LMGT3 class. This combination of strategy, speed, and technical prowess will provide a mesmerizing display of human performance and engineering mastery.

As an official partner, FAGE’s branding will be omnipresent throughout the Lone Star Le Mans activities, supported by on-site initiatives and engaging digital content tailored for fans to interact with. This partnership signifies a global celebration of endurance racing that allows FAGE to meld its culinary heritage with the electrifying atmosphere of motorsport.

About FAGE

Founded in Greece in 1926, FAGE has cemented its position as a leading dairy company committed to providing the finest dairy products to consumers across the globe. From its roots, the brand has successfully expanded internationally, offering superior products in over 30 countries. Renowned primarily for its signature Greek yogurt, FAGE inspires healthy living through its delicious, meticulously crafted offerings. This partnership with the FIA WEC’s Lone Star Le Mans further enriches their legacy by intertwining culinary excellence with the exhilarating world of endurance racing.