#United States #Atlanta #Oprah #Softies #Luxe Lounge

Softies Celebrates Inclusion in Oprah's 2025 Favorite Things List

In an announcement that has thrilled fans and fashion enthusiasts alike, Softies has revealed that two of their standout products have been featured in Oprah's Favorite Things for 2025. The Luxe Marshmallow Waffle V-Neck Lounge Set and the DreamPlush Double Zip Jacket have garnered attention for their exceptional comfort and quality, compelling Oprah herself to endorse them on her highly anticipated holiday gift list.

As the holiday season approaches, the tradition of Oprah's Favorite Things continues to inspire shoppers by showcasing products that not only impress but also enhance everyday life. This year, OprahDaily.com and the special print edition of Oprah Daily highlight a curated selection of gifts that symbolize thoughtfulness and care, making the season's shopping both enjoyable and meaningful.

The Feels of Luxe Comfort

The Luxe Marshmallow Waffle V-Neck Lounge Set has been described by Oprah as a must-have for anyone who loves to relax in style. “When I saw this year's extra-plush waffle fabric set at the office, I put it in my bag to bring directly home,” she expresses, encapsulating the essence of what it means to find comfort in apparel.

Similarly, the DreamPlush Double Zip Jacket is touted by the Murphy family, owners of Softies, as a “cocoon of coziness.” The lightweight yet flattering design has been embraced by many for its versatile use, offering not only warmth but a chic look for various occasions. Whether lounging at home or stepping out, these pieces elevate comfort to an art form.

The launch of Oprah's Gift Finder, an AI-assisted tool available on OprahDaily.com, enhances the shopping experience by guiding customers toward the perfect gifts tailored for their loved ones— sifting through past Favorite Things and today’s recommendations with effortless ease.

The Heart of a Family Business

Softies is celebrated not just as a brand, but as a family story woven into the fabric of quality loungewear. With nearly three decades of tradition behind them, they have made comfort their primary promise, ensuring that each fabric they use, like the signature Marshmallow and DreamPlush, embodies the philosophy that feeling good is a luxury everyone should experience daily.

Tim Murphy, one of the owners, remarked, “Having Oprah recognize not just one, but two of our pieces this year affirms that the care, intention, and heart we pour into every design truly resonates.” This acknowledgment is meaningful; it represents the culmination of hard work and dedication that has kept their family-run operation thriving through nine consecutive years on Oprah's list.

Oprah's Enduring Impact on Holiday Shopping

The impact of Oprah's Favorite Things cannot be overstated. For years, this list has not only spotlighted innovative products but has also been instrumental in launching the careers of budding entrepreneurs and small businesses. This year's selection features 60% items sourced from small businesses, proving that the spirit of giving extends beyond mere products to include support for local creators.

As the 2025 Holiday Edition hit newsstands on November 11, many fans eagerly await the chance to experience the described coziness of Softies’ offerings. With each piece designed to encapsulate warmth and style, Softies encourages consumers to embrace their unique spin on loungewear—comfort without compromise.

In a world where personal warmth translates into an inviting lifestyle, Softies has mastered the balance between luxury and practicality. Amidst the bustling holiday preparations, Softies stands out as a voice championing the idea that comfort, when thoughtfully crafted, fosters a loyal following and an enduring lifestyle choice for many.

Discover the Luxe Marshmallow Waffle V-Neck Lounge Set and DreamPlush Double Zip Jacket today at SoftiesPJs.com or visit OprahDaily.com to explore this year's Favorite Things.