Apaman Shop's Bear-kun Promotes Awaji Dance in Tokushima Prefecture

Apaman Shop's Bear-kun Dances to Celebrate Tokushima

On January 28, Apaman Corporation, renowned for its top position in rental property transactions in Japan, will unveil the latest chapter of its beloved mascot Bear-kun’s regional dance projects. This 36th installment puts the spotlight on Tokushima, featuring the energetic Awa Odori dance as its theme.

Bear-kun, clad in a costume that embodies the spirit of Tokushima, will perform a 15-second dance video designed to enchant audiences and introduce them to the cultural gems of the region. The project aims to promote the local charm through a joyous and approachable expression, catering to all generations and aiming to increase interest in tourism and local culture.

Background and Objectives

This initiative embodies Apaman Shop's mission of engaging with local communities. The delightful dance videos serve as a bridge to showcase the distinct qualities and attractions of each of Japan's 47 prefectures. The enthusiastic Bear-kun dances freely against backdrops depicting symbolic scenery and local specialties, capturing the hearts of viewers and amplifying regional awareness.

Moreover, this project contributes to the Sustainable Development Goals (SDGs), particularly Goal 11, which focuses on creating sustainable cities and communities. By harnessing social media platforms for outreach, it also aligns with Goal 8, promoting decent work and economic growth.