SALONIA New Brush
2025-11-07 03:46:34

Introducing SALONIA's New Brush: A Revolution in Hair Care and Scalp Treatment

Revolutionizing Hair Care: SALONIA Smooth Shine Multi-Care Brush



The world of hair care is witnessing a significant transformation with the introduction of the SALONIA Smooth Shine Multi-Care Brush. Set to launch on November 25, 2025, this innovative tool, developed by the Japan-based beauty appliance brand SALONIA, targets the growing demand for advanced hair care solutions that go beyond traditional brushing. With sales beginning online on November 21, the product promises to redefine our daily beauty routines.

Understanding the Development



The hairbrush market has evolved dramatically over the past few years, characterized by increased growth and higher price points, now averaging around ¥3,000 per unit. This shift can be attributed to a growing recognition of hairbrushes not just as tools for detangling, but as essential beauty care tools for scalp and hair quality improvement. Today’s consumers are increasingly looking for effective and practical ways to address their specific hair concerns related to different hair types and ages. This rising demand led to the creation of the SALONIA Smooth Shine Multi-Care Brush, which expertly combines functionality with design to meet everyday hair care needs.

Key Features



1. Direct Reach Pin Design: The unique dual-length pin structure is specifically designed to adapt to the shape of the scalp, delivering effective care by reaching both the roots and the tips of the hair. The longer pins stimulate the scalp, effectively cleansing built-up oil, while the shorter pins smooth out tangles at the hair's surface.

2. Gentle Scalp Stimulation: Safety was paramount in the brush’s development; thus, the pins feature rounded tips to prevent scalp damage. This design ensures that dirt and impurities are gently yet effectively removed, offering a superior cleansing experience without the risk of irritation.

3. Enhanced Treatment Application: Compared to traditional methods, this brush's high-density pins allow for a more uniform application of hair treatments, leading to smoother, shinier hair. The ability to cover more surface area ensures that treatments penetrate deeply and effectively.

4. Dual Functionality: Suitable for both in-shower and out-of-shower use, this versatile brush can manage everything from shampooing and conditioning to blow-drying and scalp care. It’s effective on wet or dry hair, making it a must-have for any hair care routine.

5. Hygienic and Convenient Design: The self-standing design allows for effective water drainage and storage without the need for additional holders, keeping your space tidy and the brush clean.

Product Specifications


  • - Name: SALONIA Smooth Shine Multi-Care Brush
  • - Colors Available: Gray, Pink
  • - Price: ¥4,950 (including tax)

Release Information


Starting November 21, 2025, the brush will be available via official online stores and major EC platforms such as Rakuten, Amazon, and Yahoo! Shopping. Following this, it will hit electronics retail locations nationwide, including popular chains like Don Quijote, on November 25.

By addressing emerging consumer demands for integrated hair care solutions, the SALONIA Smooth Shine Multi-Care Brush exemplifies a shift towards multi-functional beauty tools that streamline daily routines while enhancing hair health. As accompanied by a robust lineup including the Smooth Shine Smart Dryer and various straightening and curling irons, SALONIA is poised to lead the charge in the beauty tech space.

For more information about SALONIA and their innovative product range, visit their official website or follow them on social media platforms such as Instagram and TikTok.


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Topics Consumer Products & Retail)

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