Introducing the New Strapless Bra in LILY BROWN's Popular Sheer Foundation Series

LILY BROWN Lingerie Introduces New Strapless Bra

LILY BROWN Lingerie, a brand under Mash Style Lab, has recently expanded its immensely popular Sheer Foundation series with a new strapless bra that has already gained attention due to its innovative design and functionality. With cumulative sales exceeding 13,000 pieces, this latest addition is set to redefine comfort and style in the intimate apparel category.

The Sheer Foundation series has become a best-seller, praised for its ability to seamlessly enhance the natural skin tone, giving users a smooth and flawless look, akin to wearing a foundation. Ideal for pairing with backless tops and dresses, this collection is perfect for those seeking both coverage and invisibility in their lingerie. The newly introduced strapless version is particularly exciting, as it offers the same features as the original bras, tops, and bodysuits, but without the need for traditional straps.

Key Features of the Strapless Bra

- Name: Sheer Foundation Strapless Bra
- Colors: Beige (BEG), Pale Beige (PBEG), Black (BLK)
- Sizes: 01, 02, 03, 04

The Sheer Foundation Strapless Bra has been designed with versatility in mind. It caters to various fashion needs, making it compatible with off-shoulder and backless outfits. Its lightweight and comfortable feel allows for effortless wear throughout any season. The innovative use of a short wire prevents side slippage, ensuring a secure fit, while a pad pocket enhances shape and allows for volume adjustment with removable pads included.

Launch Details

- Pre-order Date: August 31, 2025, at 12:00 PM JST

Pre-orders will be available through the official online store, the MASH STORE app, and USAGI ONLINE.

- Official Launch Date: September 3, 2025

Available at all LILY BROWN’s directly operated stores and online platforms starting from noon.

For exclusive previews, you can check out this planning page.

About LILY BROWN Lingerie

LILY BROWN Lingerie's collection incorporates the core philosophy of the brand's apparel line, which is the “Vintage Feature Dress.” With a new tagline, “FEEL ELEGANCE FEEL VINTAGE,” the lingerie line embraces delicate laces and intricate designs reminiscent of vintage fashion, while also catering to the modern consumer's needs. Along with the launch of their first wire bra, the brand plans to explore new categories of borderless innerwear throughout the seasons.

Discover More About LILY BROWN

With its commitment to modern fashion combined with vintage inspiration, LILY BROWN offers a unique wardrobe characterized by bold colors and intricate details, appealing to those who appreciate craftsmanship. The brand's thoughtful approach to style celebrates freedom of expression while maintaining a sophisticated aesthetic. To learn more, visit LILY BROWN's website or follow them on social media: