Tock Celebrates a Decade of Excellence with 'Tock 10' Diner Marketing Campaign
In February of 2025, Tock, a renowned reservation platform for the hospitality sector, marked a significant milestone by launching the 'Tock 10' campaign. This campaign is not just a marketing initiative but a heartfelt tribute to its original partners who have journeyed with Tock since its inception a decade ago. As part of the campaign, Tock's inaugural list dubbed 'The Firsts' features ten exemplary dining establishments that epitomize culinary excellence and innovation.
Beginning with the 'Tock 10' campaign, Tock aims to shine a light on its long-standing partners, affectionately referred to as 'The Firsts.' These restaurants and wineries have played a pivotal role in shaping Tock’s vision and demonstrate the remarkable diversity and creativity within the gastronomic landscape. Remarkably, the inaugural list comprises a mix of charming neighborhood bistros and Michelin-starred dining destinations:
Each month, the 'Tock 10' will showcase a different selection of restaurants through various editorial channels, including social media and email campaigns. By weaving rich narratives with stunning visuals, Tock aims to highlight what makes each of these venues unique and why diners should make reservations at them. This initiative will emphasize not just their must-try dishes but also the passionate individuals behind their success stories.
Matthew Tucker, Head of Tock, expressed the significance of the campaign, stating, "A decade ago, ten pioneering restaurants took a chance on Tock's vision. Today, as we celebrate a decade of transforming what it means to have a memorable dining experience, these original partners remain at the heart of our community with over 7,000 locations worldwide." He further emphasized that 'Tock 10' is a celebration of culinary excellence and a testament to the strong partnerships and innovation in the hospitality space.
David Wigder, Tock's Head of Marketing, also shared his excitement about the campaign, saying, "'Tock 10' connects millions of passionate diners with extraordinary dining experiences that they will cherish. Through this campaign, we aim to bring each restaurant's unique story to life, helping food lovers find their next favorite spot while simultaneously driving meaningful bookings for our partners."
This campaign comes at a time when Tock has significantly expanded its offerings. Originally launched as a solution for the Alinea restaurant in Chicago in 2014, Tock has grown into a comprehensive platform, catering to the needs of approximately 7,000 various establishments across the globe, including restaurants, wineries, hotels, and more. In a substantial evolution, Tock was acquired by American Express in 2024, facilitating further integration and enhancement of its reservation and event ticketing solutions, including features designed to reduce no-shows and improve overall operational efficiency.
To follow the 'Tock 10' series and discover more about the featured restaurants, diners are encouraged to visit exploretock.com/blog/tock-ten/the-firsts.
The launch of the 'Tock 10' campaign signifies more than just a celebration of ten successful years; it encapsulates Tock's enduring commitment to fostering meaningful connections between diners and remarkable dining experiences. Through this initiative, Tock not only honors its roots but also sets the stage for its promising future in the hospitality industry.
Celebrating the Original Partners
Beginning with the 'Tock 10' campaign, Tock aims to shine a light on its long-standing partners, affectionately referred to as 'The Firsts.' These restaurants and wineries have played a pivotal role in shaping Tock’s vision and demonstrate the remarkable diversity and creativity within the gastronomic landscape. Remarkably, the inaugural list comprises a mix of charming neighborhood bistros and Michelin-starred dining destinations:
- - The Alinea Group - Chicago, IL
- - Lazy Bear - San Francisco, CA
- - Staplehouse - Atlanta, GA
- - Kadence - Orlando, FL
- - Spoon and Stable - Minneapolis, MN
- - otoko x watertrade - Austin, TX
- - Cow by Bear - San Diego, CA
- - Smyth - Chicago, IL
- - OSAKANA - New York, NY
- - Inn of the Seventh Ray - Topanga, CA
Each month, the 'Tock 10' will showcase a different selection of restaurants through various editorial channels, including social media and email campaigns. By weaving rich narratives with stunning visuals, Tock aims to highlight what makes each of these venues unique and why diners should make reservations at them. This initiative will emphasize not just their must-try dishes but also the passionate individuals behind their success stories.
Fostering Connections
Matthew Tucker, Head of Tock, expressed the significance of the campaign, stating, "A decade ago, ten pioneering restaurants took a chance on Tock's vision. Today, as we celebrate a decade of transforming what it means to have a memorable dining experience, these original partners remain at the heart of our community with over 7,000 locations worldwide." He further emphasized that 'Tock 10' is a celebration of culinary excellence and a testament to the strong partnerships and innovation in the hospitality space.
David Wigder, Tock's Head of Marketing, also shared his excitement about the campaign, saying, "'Tock 10' connects millions of passionate diners with extraordinary dining experiences that they will cherish. Through this campaign, we aim to bring each restaurant's unique story to life, helping food lovers find their next favorite spot while simultaneously driving meaningful bookings for our partners."
This campaign comes at a time when Tock has significantly expanded its offerings. Originally launched as a solution for the Alinea restaurant in Chicago in 2014, Tock has grown into a comprehensive platform, catering to the needs of approximately 7,000 various establishments across the globe, including restaurants, wineries, hotels, and more. In a substantial evolution, Tock was acquired by American Express in 2024, facilitating further integration and enhancement of its reservation and event ticketing solutions, including features designed to reduce no-shows and improve overall operational efficiency.
To follow the 'Tock 10' series and discover more about the featured restaurants, diners are encouraged to visit exploretock.com/blog/tock-ten/the-firsts.
Conclusion
The launch of the 'Tock 10' campaign signifies more than just a celebration of ten successful years; it encapsulates Tock's enduring commitment to fostering meaningful connections between diners and remarkable dining experiences. Through this initiative, Tock not only honors its roots but also sets the stage for its promising future in the hospitality industry.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.