#Japan #Tokyo #Driving Fragrance #TODO #Nishizumi Yuka

Experience 'TODO': A Personalized Driving Fragrance

On October 19, 2025, Don Quijote will unveil the exclusive driving fragrance 'TODO', a collaborative masterpiece between the fragrance house KOYUKARYO and popular illustrator Nishizumi Yuka. The product features six unique scents embodied by six distinct characters, designed to allow users to express their individuality just as they would with fashion choices.

The Concept Behind 'TODO'

The collaboration is led by Mayumi Nakada from KOYUKARYO, known for crafting over 6,000 personal fragrances to date. 'TODO' not only enhances the driving experience but also encourages users to discover their ideal selves through carefully curated scents. Each fragrance is available in three different formats: fragrance clips, gel-type air fresheners, and fragrance papers. By engaging with the 'scent diagnosis' available on the official LP, customers can resonate with their personality and select a fragrance that reflects who they aspire to be.

Character Profiles and Fragrance Types

1. Sparkle Lady - A fruity floral scent with top notes of mandarin and bergamot, middle notes of hyacinth and sage, and base notes of musk and violet.
2. Glitter Lady - A floral musk fragrance featuring top notes of mandarin and strawberry, middle notes of jasmine and apricot, and base notes of patchouli and amber.
3. Healthy Lady - A refreshing citrus green fragrance including lemon and bergamot as top notes, jasmine and green tea in the middle, and a base of musk and patchouli.
4. Feminine Lady - Elegant floral tea scent with top notes of lemon and grapefruit, middle notes of green tea and jasmine, and musk and amber as the base.
5. Natural Lady - Woody floral fragrance with a refreshing lemon and juniper berry start, lavender and cardamom mid notes, and a musky amber finish.
6. Genderless Lady - A smoky woody scent which opens with tobacco and apricot, has vanilla and cardamom in the middle, and closes with amber and cacao.

Product Formats and Features

• - Fragrance Clip: Compact and stylish, this clip features a round shape and offers a delightful scent experience for both car interiors and home use.

- Size: 13ml for each of the six types, priced at 879 yen (excluding tax).
- Lasting duration: 2-4 weeks depending on the environment.

• - Gel-Type Air Freshener: Available in a vibrant gradient-themed packaging, designed to fit in standard drink holders.

- Size: 140g for each of the six types, priced at 1,199 yen (excluding tax).
- Lasting duration: 2-4 weeks depending on the environment.

• - Fragrance Paper: This thin and lightweight paper features illustrations of the characters, perfect for gifting. Users can hang it from their car mirror or place it in their closet to enjoy the fragrance.

- Price: 549 yen (excluding tax) for a set of two.
- Lasting duration: 2-4 weeks depending on the environment.

Inspiring Through Scent

Both KOYUKARYO and Nishizumi Yuka aim to empower individuals to express themselves through the power of scent, presenting a product that is as visually appealing as it is fragrant. With reinforced psychological aspects and personalized diagnostics, 'TODO' stands as a symbol of self-discovery and emotional connection through fragrance.

Experience an innovative and creative approach to driving fragrances with 'TODO', available exclusively at Don Quijote locations nationwide. Note that not all stores may carry every product, and customers are encouraged to check availability before visiting.

Conclusion

The driving fragrance 'TODO' is not just a product but a gateway to a more profound personal expression. Embrace the ideal version of yourself and enjoy the ride with delightful companions crafted exclusively for you.