PackIt Unveils Innovative Coolers Just in Time for Summer Fun

PackIt Unveils Innovative Coolers Just in Time for Summer Fun



As the summer season approaches, PackIt is thrilled to announce the launch of two remarkable additions to their collection of freezable, soft-sided cooler bags: the Newport Cooler and the 12-Can Tote Cooler. Designed to cater to the needs of outdoor enthusiasts, these coolers incorporate PackIt's patented ECOFREEZE® Technology, providing a novel way to keep food and beverages cold for hours—sans the hassle of ice or ice packs.

A Fresh Take on Coolers



The new coolers stand out due to their attention to practicality and design. The Freezable 12 Can Cooler Tote (SRP $39.99) is crafted for convenience, making it an ideal companion for beach trips, picnics, and road adventures. With a generous 10.4L capacity, it comfortably accommodates up to 12 cans and features a leakproof liner that not only prevents spills but also allows for easy cleaning, enhanced by built-in antimicrobial protection. The tote further includes a robust shoulder strap, a secure zippered closure, and a front pocket—ensuring that it is both functional and stylish.

On the other hand, the Freezable Newport Cooler (SRP $54.99) is designed for comfort and optimal usability. It sports a favorable wide mouth opening with a lay-back lid facilitating easy loading and unloading. This cooler holds up to 16 standard-sized cans within its 9.9L capacity and also includes a leakproof liner for simple maintenance. An adjustable crossbody strap and a sturdy top handle provide versatility and ease of transport. Plus, the Newport Cooler folds flat, making storage hassle-free.

Innovation at Its Core



According to Nicole Stanley, Product Designer at PackIt, the aim was to harness their patented cooling technology to craft stylish yet functional solutions that enhance everyday living. Traditional coolers are often bulky and messy; with Packit's streamlined designs, users can enjoy a portable cooling experience that is lightweight and easy to maintain.

“Our goal with the cooler innovations was to utilize PackIt's patented technology to create highly functional and stylish solutions that help simplify our customers' lives,” Stanley noted. “Our coolers' streamlined design and ECOFREEZE technology enable them to be lightweight, easy to clean, and are a smart and simple way to keep items cool when you're on the go.”

Product Highlights


  • - ECOFREEZE® Technology: Freezable gel integrated within the walls of both cooler bags.
  • - Reusable and Convenient: Designed with modern users in mind, offering solutions that cater to diverse lifestyle needs.
  • - Quality Assurance: Proudly made by PackIt, the original creator of the reusable, foldable, and freezable lunch bag.
  • - Availability: Both coolers are available for purchase online at PackIt's website and on Amazon.

About PackIt


Founded over a decade ago, PackIt is a brand under Tenth Avenue Holdings, LLC dedicated to influencing healthier living through innovative products. The company originally began with the mission to offer solutions that empower individuals to make healthier choices, thus rapidly evolving into various consumer lifestyle segments. Their cutting-edge advancements in lunch bag cooling technology have now expanded, fostering a community of users who appreciate efficient solutions to enhance daily routines.

With the new cooler offerings, PackIt is set to meet the needs of those who love outdoor activities, ensuring their food and drinks remain chilled without the burdensome use of ice. Dive into summer with the convenience and style that PackIt’s new coolers bring to every adventure!

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.