#Japan #Tokyo #Showa Nishikawa #Multi-Fit Blanket #Smart Down Bag

Showa Nishikawa Unveils Innovative Products for Better Living

In an exciting development for home and bedding enthusiasts, Showa Nishikawa Co., Ltd. has introduced two new products under its highly regarded brand series, idea CRAFT. Based in Chuo-ku, Tokyo, this forward-thinking company aims to transform customer desires into reality, epitomizing the brand's essence of creating functional and practical solutions that enrich daily life.

Multi-Fit Blanket: Versatile Comfort

The Multi-Fit Blanket is a game-changer in comfort and versatility. This innovative item is designed with snap buttons, allowing users to easily adjust the size according to their needs, whether they choose to use it alone or in combination with a down comforter. The blanket's design is not just about aesthetic appeal; it’s built for functionality. When used independently, it can be adjusted to fit snugly around you or even serve as a cozy pocket for your feet. On the other hand, when combined with a down comforter, it enhances thermal insulation when placed on top and provides a soft, gentle feel underneath. The design also minimizes slipping, ensuring an undisturbed night's sleep.

Specifications of the Multi-Fit Blanket

• - Price: ¥5,500 (tax included)
• - Size: Approx. 150 x 290 cm
• - Material: 100% Polyester
• - Color Options: Pink, Blue
• - Country of Manufacture: China

Smart Down Bag: Stylish and Practical Storage

Another outstanding product from the idea CRAFT series is the Smart Down Bag. This bag is engineered for efficient storage, designed to accommodate everything from seasonal bedding to larger items like down comforters. Its clever zipper function allows it to transform in size: zip it up for a compact single size or expand it to fit double-sized or seasonal bedding with ease. Made from special materials, the exterior features silica gel that absorbs moisture, effectively protecting your valuable bedding from dampness. Its sleek design merges seamlessly with any room, blending functionality with style.

Specifications of the Smart Down Bag

• - Price: ¥2,970 (tax included)
• - Size: 60 x 50 x 20 cm (max 30 cm when expanded)
• - Material Composition: 100% Polypropylene (with non-woven fabric containing silica gel used on the bottom and surface)
• - Color: Black
• - Country of Manufacture: China

About idea CRAFT

The idea CRAFT brand is committed to incorporating customer feedback into its product development process. Showa Nishikawa actively engages with its community through the Guu Guu Research Institute, where customers can share their insights and participate in focus groups and monitoring projects that directly influence product creation. This ongoing dialogue has helped shape products that not only offer convenience but transform the dreams and wishes of customers into tangible items that enrich individual lifestyles.

For more information on the community-driven initiatives and products, visit the Guu Guu Research Institute at Guu Guu Research Institute.

Company Overview

Showa Nishikawa Co., Ltd.
Headquarters: 1-4-15 Nihonbashi Hamacho, Chuo-ku, Tokyo, 103-0007
Representative: Kei Nishikawa
Website: Showa Nishikawa