Resort Cross: Pioneering Future Infrastructure for Tourism Industry

The tourism sector is poised for significant transformation, and one company leading this change is Resort Cross, formerly known as General Planning Inc. This Tokyo-based firm is embarking on a new voyage to solidify its commitment to supporting the tourism industry in Japan.

A New Identity for a New Era

On June 1st, 2026, General Planning will officially change its name to Resort Cross. This rebranding is not merely cosmetic; it represents the company's resolute intent to evolve as a premier support entity within the tourism sector. Under the Resort Cross banner, the company will expand its services to include human resources, operations management, business development, and local partnerships—each aiming to bolster the tourism industry's future.

Leadership's Vision

The founder and CEO, Ikki Suzuki, reflects on the name change, stating that the original name, General Planning, was chosen with aspirations to create a development hub for various businesses. Over the years, through collaborations with numerous tourist facilities and local communities, the importance of the tourism sector in shaping Japan's future has become increasingly clear. This name change serves as a declaration of the company's commitment to taking tourism seriously and driving collaboration for sustainable growth.

"We believe that tourism is not just an industry; it's a vital part of Japan's economy and cultural identity. Our new identity as Resort Cross signifies our dedication to being an active partner in this ecosystem, helping to connect people, culture, and business for mutual development," Suzuki adds.

Strategic Relocation

Accompanying the change in name is a recent relocation of their headquarters, a move prompted by business expansion. The company has shifted its main office to a more strategically located space:

New Headquarters Address: 2-28-11 Shiba, Minato-ku, Tokyo, 105-0014, Japan
Former Address: 2-4-5-408, Shiba Daimon, Minato-ku, Tokyo, 105-0012, Japan

This new space reflects their growth ambitions and provides a vibrant environment for their team to innovate and collaborate.

Goals for the Future

Tourism is integral to highlighting Japan's cultural richness and supporting local economies. Resort Cross envisions itself as a critical platform for facilitating management support across the tourism landscape. From workforce development to operational assistance, the company aims to enhance local vitality and create distinctive tourism brands.

Looking ahead, the team at Resort Cross is excited about playing a pivotal role in shaping the future of the tourism industry in Japan. The company is set to be a catalyst for change, connecting industry stakeholders and driving forward a comprehensive support system for tourism development.

With ambitious plans for the future, Resort Cross is fully committed to exploring new frontiers and ensuring that the tourism sector flourishes. The entire team invites stakeholders and partners to share in this exciting journey, fostering innovation and sustainable growth in this vital industry.

For more information, please visit: Resort Cross Website

Company Overview

- Company Name: Resort Cross, Inc.
- Headquarters: 2-28-11 Shiba, Minato-ku, Tokyo, 105-0014, Japan
- Kansai Branch: 4-2-1 Kanoncho, Chuo-ku, Kobe, Hyogo, 650-0001, Japan
- Phone: 03-6694-2592
- Established: August 4, 2023
- Capital: 950 million yen (including capital reserves)
- Licenses: Paid employment placement business 13-Yu-317260, General worker dispatch business 13-318413
- CEO: Ikki Suzuki
- Directors: Tamaki Kanemori, Takashi Furusawa, Yuki Shirai