Mammut Teams Up with FLOWERS FOR SOCIETY for Innovative Sneaker Collaboration
Mammut, the renowned Swiss outdoor brand with a legacy spanning over 160 years, has made an exciting announcement: a collaboration with the up-and-coming German sneaker brand, FLOWERS FOR SOCIETY. This partnership marks the unveiling of two groundbreaking shoe models—Aenergy Ultra Seed Low and Aenergy MTN Seed Low—designed to capture the essence of urban exploration while maintaining exceptional outdoor functionality.
The Aenergy series is a reflection of Mammut's long-standing dedication to quality and innovation. Using the base models from their latest collection, Aenergy Ultra Low and Aenergy MTN Low, the shoes are created to meet the demands of both the urban environment and the great outdoors. Constructed with a Vibram Megagrip outsole, these models provide stellar grip and stability in various conditions, whether it's wet or dry. The rocker-shaped sole facilitates smooth landings and assists with toe-off actions, ensuring comfort and performance in every step.
The collaboration reveals not just an aesthetic fusion but a purposeful design aimed at connecting the urban lifestyle with nature. Each shoe embodies the philosophy of choosing a lifestyle that promotes adventure and connection with one’s surroundings. The products are designed to encourage wearers to step away from the hustle and bustle of city life, breathing in fresh air and perhaps embrace the tranquility of nature, even if just for a brief moment.
Mammut's brand ethos is encapsulated in their 2025 slogan, "Rise with the Mountain—Challenges Define Life." This encapsulates their vision of supporting individuals who seek to grow through challenges, facilitated by access to high-performance products and innovative concepts.
In line with this, the collaboration with FLOWERS FOR SOCIETY melds the tradition of the Alps with urban edge, emphasizing a commitment to sustainability and community engagement. FLOWERS FOR SOCIETY, founded in 2021 by Till Jägler, is known for its focus on transparency, sustainability, and comfort in design. Their innovative approach began with the launch of their first sneaker, Seed.One, which incorporated a personalized NFT model—each pair came with an NFT that serves as a key to future releases. This novel approach not only redefines ownership in fashion but also fosters a community of like-minded enthusiasts passionate about stylish yet sustainable footwear.
The shoes from this collaboration will be available for pre-order at Mammut Shibuya, starting July 14. The Aenergy Ultra Seed Low is offered in a single color named moss, while the Aenergy MTN Seed is available in two colors, eclipse and turf. Both models cater to sizes ranging from 25.5cm to 28.5cm, priced at 29,700 yen and 26,400 yen respectively.
Designed for both style and adventure, these shoes stand as a gateway between the concrete jungle and the pristine trails of the Alps, symbolizing a return to what truly matters: connection to oneself and the world around us. Experience this remarkable blend of function and design, and take a step toward your next adventure with the new Mammut x FLOWERS FOR SOCIETY shoes today.
The Aenergy series is a reflection of Mammut's long-standing dedication to quality and innovation. Using the base models from their latest collection, Aenergy Ultra Low and Aenergy MTN Low, the shoes are created to meet the demands of both the urban environment and the great outdoors. Constructed with a Vibram Megagrip outsole, these models provide stellar grip and stability in various conditions, whether it's wet or dry. The rocker-shaped sole facilitates smooth landings and assists with toe-off actions, ensuring comfort and performance in every step.
The collaboration reveals not just an aesthetic fusion but a purposeful design aimed at connecting the urban lifestyle with nature. Each shoe embodies the philosophy of choosing a lifestyle that promotes adventure and connection with one’s surroundings. The products are designed to encourage wearers to step away from the hustle and bustle of city life, breathing in fresh air and perhaps embrace the tranquility of nature, even if just for a brief moment.
Mammut's brand ethos is encapsulated in their 2025 slogan, "Rise with the Mountain—Challenges Define Life." This encapsulates their vision of supporting individuals who seek to grow through challenges, facilitated by access to high-performance products and innovative concepts.
In line with this, the collaboration with FLOWERS FOR SOCIETY melds the tradition of the Alps with urban edge, emphasizing a commitment to sustainability and community engagement. FLOWERS FOR SOCIETY, founded in 2021 by Till Jägler, is known for its focus on transparency, sustainability, and comfort in design. Their innovative approach began with the launch of their first sneaker, Seed.One, which incorporated a personalized NFT model—each pair came with an NFT that serves as a key to future releases. This novel approach not only redefines ownership in fashion but also fosters a community of like-minded enthusiasts passionate about stylish yet sustainable footwear.
The shoes from this collaboration will be available for pre-order at Mammut Shibuya, starting July 14. The Aenergy Ultra Seed Low is offered in a single color named moss, while the Aenergy MTN Seed is available in two colors, eclipse and turf. Both models cater to sizes ranging from 25.5cm to 28.5cm, priced at 29,700 yen and 26,400 yen respectively.
Designed for both style and adventure, these shoes stand as a gateway between the concrete jungle and the pristine trails of the Alps, symbolizing a return to what truly matters: connection to oneself and the world around us. Experience this remarkable blend of function and design, and take a step toward your next adventure with the new Mammut x FLOWERS FOR SOCIETY shoes today.
Topics Consumer Products & Retail）
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