#Japan #Tokyo #Muji #Mild Cleansing Balm #Mild Clay Wash

Muji Expands Mild Cleanser Series

Muji, a brand under Ryohin Keikaku Co., Ltd., has announced exciting new additions to its mild wash and cleansing series, aimed at enhancing everyday skincare routines. Starting from February 18, the new "Mild Clay Wash that can also be used as a mask" and the "Mild Cleansing Balm" will be available at stores and online platforms nationwide.

These innovative products are designed for daily facial cleansing and makeup removal, providing a gentle but effective experience suitable for delicate skin. The brand emphasizes its commitment to offering products that embody the philosophy of a pleasant and enriching lifestyle, making them accessible without compromising quality.

New Product Lineup

The new releases include:

• - Mild Clay Wash that can also be used as a mask: A versatile clay wash that performs dual duty as both a daily cleanser and a mask. It combines a blend of four types of clay and rice husk-derived charcoal to deeply cleanse the skin, removing excess oil, impurities, and dead skin cells for a radiant complexion.

• - Mild Cleansing Balm: A low-irritation cleansing balm that effortlessly dissolves makeup residue, unclogs pores, and banishes blackheads with its smooth, melting texture. Enriched with hyaluronic acid and ceramides, this product offers deep hydration while cleansing the skin.

Alongside these additions, Muji has also revamped the long-standing Mild Milk Cleansing formula, improving its cleansing power and maintaining skin hydration. Additionally, a new Cotton Face Towel has been introduced, providing a soft, hygienic option for gently drying freshly cleansed skin, featuring minimal lint for an enhanced user experience.

Detailed Product Information

Mild Clay Wash (30g, 390 JPY; 150g, 990 JPY)

This clay-based wash can be used daily or as a mask. It contains 100% naturally derived ingredients and is free of synthetic fragrances, colors, mineral oils, parabens, and alcohol. Allergy and stinging tests have been performed to ensure safety for all skin types.

Mild Cleansing Balm (90g, 1,290 JPY)

Presented with a spatula for easy application, this balm is designed to effectively remove makeup and dirt, including stubborn blackheads. Its luxurious texture and 100% natural ingredients make it a premium choice for gentle cleansing. It is also free from synthetic fragrances, colors, and harmful chemicals.

Mild Milk Cleansing (50mL, 390 JPY; 200mL, 990 JPY; refillable 180mL, 890 JPY)

This milk cleanser is formulated for easy makeup removal, providing lasting hydration without irritating the skin. Its upgraded formula features five types of amino acids in addition to hyaluronic acid and ceramides.

Cotton Face Towel (60 sheets, 499 JPY)

Soft, disposable towels designed for hygienic skin drying. Each sheet is made to minimize fluff and maximize comfort, making it ideal for daily skincare routines.

Commitment to Quality

Ryohin Keikaku Co., Ltd. remains dedicated to delivering effective and valuable products to enhance everyday living. As part of its ongoing mission to support a pleasant lifestyle and society, Muji continues to innovate and expand its product offerings, ensuring that consumers have access to quality personal care solutions.

By introducing these new cleaning and care products, Muji aims to provide versatile and effective options for individuals looking to simplify their skincare routine while maintaining a focus on skin health and safety.