#Japan #Okinawa #APPBOX #iRidge #Okinawa TV

Okinawa TV and Iridge Unite for Innovative Membership Platform

Okinawa TV Broadcasting Corporation and Iridge Inc. have officially announced their collaboration to launch a new membership platform aimed at local businesses. This initiative seeks to enhance digital transformation (DX) in regions and spur local revitalization by offering an experience-driven app package tailored for local companies like regional TV stations and businesses with membership systems.

The core technology driving this new project will be Iridge's app business platform, APPBOX. By utilizing this platform, the companies will enable firms to customize their apps efficiently and at a lower cost, while maintaining their unique brand presence. This revolutionary move is particularly notable as it comes at a time when media consumption patterns are evolving rapidly.

Objective of the New Membership Platform

The primary goal of this membership platform business is to create unique opportunities for app-based experiences that resonate with local users and tourists. By bundling various features such as push notifications, digital membership cards, loyalty programs, coupons, and user engagement mechanics like stamp rallies and pedometers, the platform promotes real-world interactions with local businesses. The adaptability of APPBOX means that layouts and designs can be modified to suit individual company needs, ensuring a tailored experience for each business.

Iridge and Okinawa TV plan to launch the first experiential application under the OKITIVE brand by the spring of 2026, promoting numerous attractions and charms of Okinawa. The app will synergize with the OKITIVE web media platform, which focuses on connecting people interested in Okinawan culture and experiences. This dual-purpose app will facilitate information access via articles while driving user actions through dynamic content.

Market Trends and the Vision Ahead

Recent statistics reveal that smartphone engagement has reached an all-time high, underscoring the growing importance of mobile apps in the media landscape. Currently, roughly 60% of Japan's 127 commercial terrestrial TV stations have launched their official apps. However, many of these apps largely offer traditional content such as program streaming or news updates, lacking the innovative features and local insights that modern users demand.

Okinawa TV and Iridge's collaboration seeks to address this gap by leveraging their expertise. The two companies have already proven their capabilities through the OKITIVE web media, which achieves 3 million page views monthly and successfully boosts attendance at related events. Iridge's strength lies in its extensive experience in app marketing and user engagement. Their APPBOX platform has supported over 100 million monthly active users, showcasing its effectiveness in driving user interaction and business growth.

A Unique User Experience

The membership platform will allow businesses to customize the app capabilities according to their specific goals and requirements. This includes integrated options for promotional content that encourages users to explore local establishments. Users will benefit from personalized recommendations and offers based on their interests, incentivizing engagement through loyalty programs that reward them for local exploration.

For example, local TV stations might roll out coupons linked to culinary highlights in the area or create stamp rallies that encourage users to visit local shops and attractions. This model not only enriches users' experiences but also helps local businesses increase foot traffic and enhance their revenue streams through membership fees and advertising income.

Ultimately, the aim is to establish a mutually beneficial ecosystem where local businesses, media platforms, and users connect through an engaging, experience-driven app. This interconnected world envisages a vibrant community where local insights and opportunities are readily accessible to users.

Comprehensive Support for Local Businesses

Iridge plans to offer additional strategic business support to help local companies flourish. Their services will extend beyond mere app development, encompassing integrated marketing strategies and ongoing consultation to help businesses adapt successfully in today’s fast-paced digital landscape. Iridge aims to build a strong foundation for local DX initiatives and expand the platform to reach 30 partner companies involving local TV stations by 2030.

As a part of this innovative journey, the specific features and launch timeline for the inaugural OKITIVE app will be shared as they are finalized.

About OKITIVE

OKITIVE is a niche media platform focusing on the diverse aspects of Okinawa, aiming to connect users with local experiences through engaging content. Launched in December 2021, it represents a significant shift in how regional information is shared and consumed.

About APPBOX

APPBOX is a versatile app business platform that allows seamless integration with various external systems. It supports rapid app development, customization, and robust marketing capabilities, essential for businesses looking to thrive in a competitive environment.

Both Okinawa TV and Iridge are committed to transforming the local media landscape and supporting Okinawa's ongoing economic development through this exciting new venture.