#United States #Harley-Davidson #Sonic Automotive #Sturgis #Sturgis Rally

Historic Celebration of the 85th Sturgis Motorcycle Rally

As the grand 85th Sturgis Motorcycle Rally approaches, Sonic Automotive, one of the leading automotive retailers in the nation, is gearing up for an exciting range of celebrations and activities. This year, the spotlight will be on the newly opened Sturgis Harley-Davidson dealership, which proudly marks its place in the heart of the Sturgis community.

The Limited-Edition Giveaway

In a groundbreaking moment, Sonic is introducing a limited-edition motorcycle giveaway that highlights the spirit of the rally. A total of just 26 custom-designed Sturgis Edition Harley-Davidson motorcycles will be awarded, designed to evoke nostalgia and celebrate the rich history of the motorcycle culture surrounding Sturgis. Each Sturgis Edition motorcycle features an all-black body with striking orange pinstriping and a paint scheme that pays homage to the iconic 1991 FXDB Sturgis model, crafted under the supervision of Willie G. Davidson himself. Among these highly coveted models, several have already found their new homes, and one will be awarded to a winner during the Rally Week festivities.

Mike Maloney, Operations and Rally Manager for Black Hills Harley-Davidson, expressed his excitement, stating, "There's no better place on Earth to give away a bike like this than Sturgis. This rally means something personal to riders around the world, and now they have a shot at riding home on a piece of history."

Ride To Win Challenge

To enhance the overall experience for rallygoers, Sonic Powersports is launching the Ride To Win Challenge. This initiative features an engaging, interactive route that encourages attendees to explore all five Harley-Davidson dealerships operated by Sonic Powersports located in Sturgis, Rapid City, Hill City, Deadwood, and Wall. From August 1-10, visitors who complete the full route will earn entries into the motorcycle drawing. Additional prizes will also be available for those who participate.

David B. Smith, Chairman and CEO of Sonic Automotive, highlighted the experience, saying, "We're proud to serve riders who are here for the Sturgis Rally and riding throughout the Black Hills, bringing the Harley-Davidson experience to life at every turn. Our goal is to create unforgettable moments for riding enthusiasts during this special milestone rally."

Founders Club: A Unique Recognition

Recognizing the deep bond between Harley-Davidson riders and the Sturgis community, Sturgis Harley-Davidson will also launch the Sturgis Founders Club to honor the first 85 fortunate individuals who purchase a new Harley-Davidson motorcycle during Rally Week. This exclusive club recognizes the contributions of these early buyers to motorcycle culture and the history of the Sturgis Rally.

Membership in the Founders Club will grant members various privileges, including:
1. A custom-engraved challenge coin and exclusive patch.
2. VIP access to the Sturgis Harley-Davidson Buyers Club, featuring private facilities including a tent complete with food and drinks throughout the rally.
3. Recognition in the Sturgis Hall of Fame through an engraved plaque bearing their names.

A Unified Rally Experience Across the Region

As the motoring community prepares for the influx of around 800,000 riders and enthusiasts, Sonic Powersports is transforming its Harley-Davidson dealership network across the Black Hills into a celebration hub. From Deadwood to the Badlands, attendees can enjoy rally-exclusive merchandise, on-site demos, as well as various meetups and special activations across dealerships.

The participating Harley-Davidson dealerships include:

• - Sturgis Harley-Davidson: 1040 Junction Ave., Sturgis, S.D. 57785
• - Black Hills Harley-Davidson: 2820 Harley Dr., Rapid City, S.D. 57702
• - Hill City Harley-Davidson: 261 Main St., Hill City, S.D. 57745
• - Deadwood Harley-Davidson: 681 Main St., Deadwood, S.D. 57732
• - Badlands Harley-Davidson: 601 Main St., Wall, S.D. 57790

For further details, participants can visit the official website at www.sturgishd.com and follow their social media pages for updates.

About Sonic Automotive

Sonic Automotive, Inc., based in Charlotte, North Carolina, is a Fortune 500 company striving to become the most valuable diversified automotive retail and service brand in America. Emphasizing innovation, the company continuously seeks to deliver high-quality experiences to its customers. As one of the largest automotive and powersports retailers in the USA, Sonic Automotive is focused on expansive growth within the sector while maintaining its commitment to excellence and customer satisfaction. For more information, visit sonicautomotive.com.