#Japan #Municipalities #Minato, Tokyo #Furusato Tax #GDX

Successful Conclusion of the Furusato Tax Donation Regulation Seminar

On November 19, 2025, the General Incorporated Association for Municipal Digital Transformation Promotion (GDX) conducted an online seminar titled "What is Being Called into Question by Furusato Tax Donation and Point Regulations?". Due to its popularity, a second broadcast occurred on November 26. This event garnered substantial participation from municipalities across Japan, overwhelmingly demonstrating the need for timely insights and actionable strategies concerning the new point regulation laws set to take effect next October.

Background and Key Insights

The seminar was propelled by recent research conducted by GDX, which surveyed 192 municipalities concerning the impending point regulation. The results unveiled a staggering trend: over 90% of respondents reported experiencing a decrease in donations. This signals a dramatic cooling of the market, as municipalities transition from a "hunting model" of competition based on immediate rewards, to a more sustainable "farming model", focusing on community engagement and long-term relations.

Experts gathered in the seminar to analyze this data and discuss strategies that can aid municipalities in adapting effectively. Two key contributors were present: Onsite Co., Ltd., specializing in EC operations support, and Playnext Lab, which assists in constructing dedicated websites. They provided in-depth clarity on immediate portal responses and strategies for cultivating long-term loyal contributors.

Both the initial and rebroadcast attracted numerous participants across the nation, with survey results indicating that around 90% found the seminar beneficial. The feedback was overwhelmingly positive, particularly regarding the data-backed market analysis and the practical recommendations presented.

Participant Feedback

Comments gathered from post-seminar surveys revealed high levels of satisfaction:

• - "The analysis regarding market transition and the importance of CRM was extremely enlightening." (Municipalities in Chubu and Kanto regions)
• - "Thank you for sharing consistently valuable data and insights each session." (Municipality in Kyushu)
• - "Understanding the real impact of regulatory changes and end-of-year strategies was invaluable." (Provinces in Tohoku and Kinki)

Specific recommendations also received praise:

• - "We intend to implement strategies discussed during the seminar as we approach year-end planning." (Municipality in Chugoku)
• - "The concept of increasing 'EC operational capability' and actionable production techniques were very useful." (Municipalities in Kinki and Kanto)
• - "Strategies for acquiring repeat donors through specialized sites were practical pointers that I can implement." (Municipalities in Koshinetsu and Shikoku)

Future Developments

Archive Broadcast Preparation

Due to significant interest from those unable to attend the initial seminar, GDX is currently working on preparing an archive broadcast of the event. Notifications will be shared via GDX's website and newsletter as soon as arrangements are complete. Those wishing to register for early access can do so via the provided form.

Ongoing Individual Consultations

In addition, GDX is continuously offering individual consultations for municipalities to discuss their specific challenges and questions surrounding the furusato tax donation scheme. These free consultations encompass a wide array of topics such as strategy revisions following point regulation changes, nurturing repeat donations (CRM), enhancing community attraction, and improving operational efficiency. The GDX team is ready to provide tailored information and advice, aimed at preparing localized strategies for the upcoming year-end sales and next year's plans.

For inquiries regarding this initiative, please reach out to the GDX office at the contact information below:

General Incorporated Association for Municipal Digital Transformation Promotion (GDX Secretariat)
Furusato Tax Digital Transformation Department
Tel: 03-6683-0106
Email: [email protected]
Website: www.gdx.or.jp

GDX aims to accelerate sustainable local development through the promotion of digital transformation for municipalities. By collaborating with local authorities, GDX supports the resolution of regional challenges using digital technology.