Euphoria and Shikoku Electric's Capital Partnership for Health Improvement

Euphoria Partners with Shikoku Electric to Promote Workplace Health

Euphoria, a Tokyo-based sports tech company led by CEO Hiroshi Hashiguchi, has recently announced a capital partnership with Shikoku Electric Power Co., a major player in the energy sector based in Takamatsu, Kagawa. This collaboration aims to leverage Euphoria's expertise in improving health and wellness within the workforce, especially focusing on sleep enhancement and safety.

Background and Goals of Collaboration: Towards Practical AI Counseling Services

Euphoria's mission, 'to make encounters between people and sports joyful,' has driven its commitment to developing innovative solutions in sports science. For years, the company has provided the top athletes and professional teams in Japan with its performance data management system, "ONE TAP SPORTS," which focuses on condition management. In this venture, Euphoria has accumulated unique insights and achievements concerning circadian rhythms and performance enhancement. Since 2022, the company has expanded its offerings with the program "ONE TAP SPORTS for Biz," tailoring its scientifically backed conditioning methods for corporate health management and employee safety.

Shikoku Electric holds a critical responsibility for stable power supply and many of its employees are engaged in essential operational and maintenance duties within energy facilities. For shift workers, who often work irregular hours, maintaining a proper work-life balance and ensuring quality sleep is paramount for both health and safety. Thus, Euphoria and Shikoku Electric have decided to collaborate on developing services that heed the needs of these shifts.

At the heart of this partnership is the establishment of a service model featuring AI counseling that reflects the depth of Euphoria’s knowledge on sleep and lifestyle data analysis. The intent is to provide personalized AI counseling that adjusts to the unique needs of shift workers, offering tailored advice based on their lifestyle and work patterns, supported by the research developments and insights from Euphoria's sleep specialists.

Initial Trials and Future Prospects

As the first step in this collaboration, Euphoria and Shikoku Electric have initiated a practical verification experiment utilizing AI-assisted sleep improvement programs within Shikoku Electric's workplaces. This experiment will harness the data from employees with various working conditions and will aim to address the unique challenges faced by shift workers through the swift application of the AI counseling services.

By fusing the profound knowledge gained from supporting elite athletes with the latest AI technologies, Euphoria is dedicated to creating safer working environments where shift workers can thrive in optimal conditions. The overarching vision is to realize a future where the potential of all individuals is fully realized.

About Shikoku Electric Power Co.

- Headquarters: 2-5 Marunouchi, Takamatsu City, Kagawa
- Founded: May 1, 1951
- CEO: Yoshihiro Miyamoto
- Business: Electric utility services
- Website: Shikoku Electric

About Euphoria Co., Ltd.

Euphoria, with its mission focused on enhancing the joy of sporting encounters, leverages technology to solve various challenges in sports. The company develops and offers solutions such as the SaaS-based data management system "ONE TAP SPORTS" for athlete condition management and injury prevention, as well as management apps for schools and clubs like "Sgrum" and the free practice record app "SportsMate" for students. Furthermore, Euphoria is committed to addressing business challenges in various sectors through its extensive know-how from the sports domain.

- Headquarters: 10th Floor, Koichicho Crystal City East Building, 4-8-1 Koichicho, Chiyoda, Tokyo
- Founded: August 18, 2008
- CEO: Hiroshi Hashiguchi
- Business: IT solutions in sports, sports marketing, data science, and health management support
- Website: Euphoria
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