HIROKO HAYASHI 2025 Autumn-Winter Collection
On August 1, 2025, the esteemed Japanese brand HIROKO HAYASHI, part of the World Group, is set to launch its new Autumn-Winter collection. Known for its blend of elegance and playfulness, this collection proposes refined leather goods and bags that reflect both sophistication and creativity. The collection is titled "EVOLUZIONE," an Italian term translating to "evolution" or "change," which beautifully encapsulates the theme of this season's offerings.
The inspiration behind the collection comes from the idea of peering through a keyhole to view a different world—where the classic is redefined and reimagined.
Featured Items from the 2025 Collection
1. CATENA
The "CATENA" line draws its design inspirations from the armor worn by Western knights. With a seamless appearance due to interconnected rings, these pieces minimize visible stitching, ensuring a clean and elegant finish.
- - Shoulder Bag: Price: ¥91,300 (tax included) | Size: 280 x 330 x 140mm
- - Mini Long Wallet: Price: ¥41,800 (tax included) | Size: 185 x 95mm
Available from August 1.
2. VELENO CISA
For the "VELENO CISA," the focus is on high-quality materials with a simple yet chic design. The stitching is kept out of sight to enhance the softness of the product. A unique Italian keyhole motif serves as the design focal point, illustrating both functionality and artistic flair.
- - Tote Bag: Price: ¥88,000 (tax included) | Size: 330 x 270 x 130mm
- - Long Wallet: Price: ¥41,800 (tax included) | Size: 185 x 95mm
- - Key Case: Price: ¥30,800 (tax included) | Size: 130 x 85mm
Launching in early September, with an exclusive preview for the tote at Yokohama Takashimaya on August 20.
3. LONDRA
"LONDRA" embraces traditional patterns from various cultures, with designs reminiscent of the houndstooth pattern that represents elegance in the UK, France, and Italy. While retaining classic themes, these pieces incorporate asymmetry and pop elements for a modern twist.
- - Shoulder Bag: Price: ¥69,300 (tax included) | Size: 270 x 135 x 70mm
- - Slim Fold Wallet: Price: ¥40,700 (tax included) | Size: 100 x 90mm
Expected release in early September.
For a detailed look at the entire collection, the 2025 Autumn-Winter catalog will be available online on the same date.
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Brand Philosophy
HIROKO HAYASHI embodies both elegance and a playful spirit, crafting bags and leather goods that encourage beautiful hand movements and capture dreams and memories.
Company Overview
- - Name: HIROFU Co., Ltd. (Subsidiary of World Group)
- - CEO: Yoshiko Sasaki
- - Location: 3-5-10 KitAAoyama, Minato, Tokyo, 107-8526, Japan
For more corporate information, visit the World Group's corporate site
here or their official store at
here.