BEYOND Shiga Kusatsu: Promoting Local Health at the Kusatsu Hana Akari Festival

BEYOND Shiga Kusatsu's Participation in the Kusatsu Hana Akari Festival

On November 8, 2025, the BEYOND Shiga Kusatsu gym participated in the Kusatsu Hana Akari Festival, a regional event aiming to foster health and wellness in the community. Managed by World Fit Co., Ltd., based in Shibuya, Tokyo, this initiative was designed to make health more accessible and enjoyable for local residents.

The festival featured several engaging activities, including grip strength measurements, a ranking contest, protein sample distributions, and mini personal training experiences. These activities provided an excellent opportunity for attendees to connect with their physical well-being while having fun.

A Focus on Community and Health

BEYOND Shiga Kusatsu's booth created a friendly and warm atmosphere that attracted a wide range of participants, from children to adults. The activities offered were tailored not just for fitness enthusiasts but for families looking to engage in healthy activities together.

Participants enjoyed the chance to measure their grip strength, with many expressing enthusiasm about participating in the ranking contest. The protein samples distributed during the event were well-received, further promoting a healthy dietary dialogue among attendees. Many people shared positive feedback, mentioning statements like, “I’d love to do this again” and “Measuring my strength was fun!”

Health as an Enjoyable Experience

This booth was more than just about fitness; it aimed to convey the message that health can be approached in a fun and interactive way. The activities were designed to encourage families, making healthy living a positive experience for all ages. By promoting ways to perceive physical changes and training positively, BEYOND Shiga Kusatsu contributed significantly to community outreach and engagement.