Introducing the POCO F7
Xiaomi Corporation has recently unveiled the highly anticipated POCO F7, marking yet another impressive entry in its flagship F series. Set to officially launch on July 8, 2023, this smartphone responds to the rising demand among tech enthusiasts for super-fast performance and top-notch features.
Key Features of the POCO F7
At its core, the POCO F7 is powered by the latest Qualcomm® Snapdragon™ 8s Gen 4 chipset, which delivers remarkable improvements in CPU, GPU, and AI processing performance compared to its predecessor. This chip not only facilitates seamless smartphone operations but also elevates the gaming experience, allowing users to indulge in high-end graphics with ease. The smartphone is further enhanced by the WildBoost Optimization 4.0 feature, optimizing the gaming experience for maximum enjoyment.
Coming equipped with an extraordinary 6500mAh battery, the POCO F7 ensures that users can engage in gaming or video streaming for extended periods without concern for battery life. Featuring 90W hypercharge fast charging technology, it keeps you powered up in no time. Additionally, the smartphone includes reverse charging capability, supporting wired reverse charging at 22.5W for other devices. Even after 1600 charging cycles, the battery is designed to retain up to 80% of its maximum capacity, showcasing longevity and durability.
Design and Display
The POCO F7 boasts a striking design, featuring a massive 6.83-inch high-resolution 1.5K (2772×1280) OLED display, which is the largest in the POCO F series. With a peak brightness of 3200 nits, it creates an immersive viewing experience. On the camera front, it sports a 50MP main camera equipped with a Sony IMX882 sensor, ensuring optical image stabilization for clearer imagery. The premium feel of the device is accentuated by its metallic frame and glass back, along with an IP68 rating for water and dust resistance, promising a rugged yet stylish construction.
Launch Details and Pricing
- 12GB/256GB: ¥54,980 (tax included)
- 12GB/512GB: ¥64,980 (tax included)
- - Early Bird Discount (Available from July 8, 09:00 to July 14, 23:59):
- 12GB/256GB: ¥48,980 (tax included)
- 12GB/512GB: ¥58,980 (tax included)
Colors Available: Cyber Silver Edition, Black, White
Sales Channels:
- - MVNO: IIJmio (with varying release dates depending on the channel)
- - Online: Xiaomi's official Rakuten store, Amazon.co.jp, and the Xiaomi official site (mi.com)
- - Physical Stores: Xiaomi Store at Aeon Mall Urawa Misono and Aeon Mall Kawaguchi
Offline Event for POCO F7
To celebrate the release of the POCO F7, an interactive offline event is set to take place on:
- July 11 (Fri): 11:00 AM to 7:00 PM
- July 12 (Sat): 11:00 AM to 7:00 PM
- July 13 (Sun): 10:00 AM to 6:00 PM
- Aeon Mall Urawa Misono 1F, in front of Ciaopanic Tippy, Saitama
Event Highlights:
- - Engage in interactive experiences showcasing the excitement and high specifications of POCO products
- - Experience the practicality of the POCO F7's high-capacity battery through a reverse charging demonstration
Special Promotions:
- - Visitors at the event will receive a limited Xiaomi 15th-anniversary novelty gift, available on a first-come, first-served basis until stocks last.
- - In-store purchases from Xiaomi Store can snag additional bonuses:
- Quote and repost POCO Japan's relevant posts for a Xiaomi panda keychain gift
- Buy a POCO F7 and receive a complimentary mobile power bank (available until stocks last)
Combining participation in this offline event with the POCO F7 launch campaign gives a unique opportunity for attendees to enjoy multiple rewards.
About POCO
Founded in 2018 as an independent brand under Xiaomi Corporation, POCO is dedicated to delivering exactly what fans desire. With a commitment to prioritizing user feedback and focusing research and development resources on fundamental needs, POCO aims to produce top-tier smartphones and IoT products in a modern digital landscape. The brand embodies a spirit of innovation, seeking to understand and address the next generation's necessities and continuously evolving technology to enhance daily experiences. POCO believes in the value of small changes leading to significant impacts, promising an innovative approach that resonates with individual lifestyles.