#USA #Berlin #TCL #Olympic Partnership #ECORA

TCL Showcases Innovative Technology and Olympic Spirit at IFA 2025

TCL made quite an impression at IFA 2025, marking its first appearance as an Official Worldwide Olympic and Paralympic Partner. This exciting event highlighted the brand's commitment to enhancing the experiences of both fans and athletes worldwide through cutting-edge technology.

At the heart of the TCL booth stood a remarkable centerpiece: the TCL Olympic Freestyle Skiing Slope. This visually striking installation was designed to resonate with the spirit of sport and enthusiasm surrounding the Olympics. Visitors could immerse themselves in a dynamic atmosphere that perfectly blended technology with the thrill of athletic excellence.

Unveiling TCL ECORA™

In addition to its Olympic-themed centerpiece, TCL unveiled TCL ECORA™, an innovative sustainable material that represents a significant leap in upcycling practices. Inspired by Eastern aesthetics, this ground-breaking material transforms ceramic waste from Jingdezhen, known as the cradle of Chinese porcelain, into high-performance plastic fillers. This not only reduces landfill waste but also increases durability and surface hardness, thus creating products with a luxurious stone-like texture.

During the showcase, TCL exhibited samples of TCL ECORA™, featuring injection-molded materials alongside 3D-printed forms that highlighted its properties. Developed in collaboration with Chris Lefteri Design, this initiative is part of TCLGreen, the brand’s global commitment to sustainability and ecological innovation.

Introducing TCL NXTHOME™

TCL’s booth also unveiled the new TCL NXTHOME™, a visionary collection that integrates smart home solutions with lifestyle appliances. This innovative line underscores the idea of inspiring tomorrow’s artists and is a blend of functionality and elegance.

One standout product was the TCL C8K TV, enhanced with Bang & Olufsen audio and crafted from luxury materials like Alcantara. It boasts a Moving Colors CMF panel capable of changing hues with varying light conditions, capturing the emotional essence of cinema.

Moreover, the company introduced the whisper-quiet TCL FreshIN 3.0 Air Conditioner. This advanced cooling unit filters harmful air particles and employs AI to save energy, ensuring comfort and a good night's sleep while beating the summer heat.

Showcasing Industry-Leading Display Technologies

Under its advanced display technology brand, TCL CSOT, the company revealed outstanding technologies, including the Ultra Low Power 89 Art TV Display. This 85-inch screen features ultra-high resolution alongside exceptional energy efficiency, paired with a paper-like anti-reflection polarizer for an exquisite artistic presentation.

Additionally, TCL introduced the world's first 14-inch Oxide IJP OLED Notebook Display. This innovative display combines vibrant visuals with extended battery life, achieved through an economy-driven inkjet printing process.

Team TCL: A Global Initiative

As part of its role as a Worldwide Olympic Partner, TCL launched Team TCL to support athletes showcasing exceptional talent and determination. Members of Team TCL, including celebrated athletes like freestyle skier Eileen Gu, embody the essence of transcending limits in their respective fields. At IFA, new members such as Dutch speed skater Joy Beune and Italian alpine skier Alex Vinatzer were introduced, alongside athletes from Sweden and France, amplifying the team’s diverse representation of talent and dedication.

With an expected 215,000 attendees at IFA 2025, TCL is well-positioned to display its innovations across the arenas of consumer electronics, display technology, and clean energy. The brand's commitment to integrating technology with daily life while promoting the values of the Olympic movement is a reflection of its enduring mission to inspire greatness.

Conclusion

Founded in 1981 and known for its principle of creativity, TCL continues to establish itself as a competitive smart technology brand. With a strong presence in over 160 countries and an expansive network of research and development centers, the company is dedicated to delivering transformative solutions that enhance everyday experiences. As they move forward, their partnership with the Olympics allows them to further inspire excellence on a global platform, cementing their legacy in technology and innovation.