Revitalize Your Hair
2025-10-27 06:29:55

Revitalize Your Hair with the New Luxe Hydration Hair Care Line Launching November 2025

Revitalize Your Hair with the New Luxe Hydration Hair Care Line



Of Cosmetics, a leading brand in salon-quality natural cosmetics based in Ginza, Tokyo, is set to launch its high-moisture hair care series on November 5, 2025. This innovative series is meticulously crafted with three types of natural proteins designed to repair hair damaged by coloring and perming, ensuring that your locks regain their moisture and shine.

Targeting Seasonal Hair Changes



The seasonal hair care line from Of Cosmetics adapts perfectly to Japan's unique climate, suggesting the best ingredients and fragrances for every season. As winter approaches, it’s essential to address the dry conditions that can harm hair health. In line with this, the brand reintroduces its deeply moisturizing hair soap, "Soap of Hair-1W," which promises excellent reparative properties to combat dryness and damage.

Natural Ingredients for Optimal Repair



The new hair soap features a cleanser derived from betaine, amino acids, and marine collagen. These components work synergistically with natural proteins such as hematin, keratin, and collagen to supercharge the internal repair of hair. The formulation addresses specific issues caused by dryness and UV exposure, ensuring each strand is fortified from within.
Additionally, introducing for the first time this year, the "Treatment of Hair-2W" promises salon-quality hydration. This treatment is equipped with plant-derived moisturizing agents, providing flexibility and shine to both the scalp and hair. Ingredients such as black sugar derived from sugarcane and shea butter offer comprehensive care, protecting hair from environmental stressors while keeping it beautifully hydrated.

Series Features


  • - Protein Repair: The series harnesses the power of three natural proteins to deliver intense repair.
  • - Plant Moisturizers: Enriched with plant-based moisturizing components that restore hydration and shine.
  • - Scalp Care: Formulated with eight carefully selected plant extracts to soothe flaking and itching, enhancing scalp health.
  • - Signature Scent: Infused with a deeply calming woody musk fragrance, encouraging relaxation during your hair care routine.
  • - Natural Coloring: The products are free from synthetic colorants, acquiring their hues from natural ingredients alone.

Ideal for Those with Damaged Hair



This luxurious hair care series targets individuals dealing with hair that has suffered from chemical treatments like coloring and perming. It’s especially beneficial for anyone with dry or unruly hair that’s prone to frizz. The products incorporate vital components such as hematin, keratin, collagen, and Lipidure® to ensure your hair is both clean and nourished. The understanding that hair is primarily composed of keratin, made from 18 different amino acids, is fundamental to the product’s creation. With a blend of varied molecular weights of hematin, three types of keratin, and two forms of collagen, the range promises to concentrate on restoring damaged hair and delivering silky, shiny results.

Scalp-Friendly Shampoo



The new line also features a scalp-friendly shampoo that is gentle yet effective. It leverages coconut-derived betaine to provide a creamy, indulgent lather that nourishes without stripping away essential oils. The biodegradable cleansing agents echo Of Cosmetics' commitment to caring for not just hair and skin, but the planet as well.
"Soap of Hair-1W" will retail for 4,620 yen (tax included) for 265ml.

Professional Quality Treatment



The "Treatment of Hair-2W" integrates plant-based ingredients for ultimate moisture, promoting a salon-grade restoration experience. Using a blend of sugar esters, sesame oil, and organic jojoba oil, this treatment grants softness and shine while working to moisturize any dry and coarse strands. Enhanced by ingredients such as ceramide-like polymers that mimic natural cuticles, it ensures both reflective quality and lasting hydration, sold at 4,675 yen (tax included) for 210g.

Satisfying Fragrance



The overall sensory experience is heightened with a deep, calming woody musk aroma, interlaced with hints of rose, jasmine, and a citrus twist, creating a soothing atmosphere for bath time. The natural coloring of each product is attributed solely to the derived ingredients, reflecting the brand's dedication to quality and transparency.

About Of Cosmetics



Founded in June 2000, Of Cosmetics aims to provide professional-level products that hair designers aspire to use. Their philosophy of utilizing ingredients that are compatible with the hair itself has led to innovative formulations like incorporating Lipidure into hair care. This blending of advanced technology with natural wisdom caters specifically to high-damage and delicate hair types, embodying a comprehensive beauty brand perspective.

Connect with Of Cosmetics



For more information and to explore the full product line, visit Of Cosmetics' official website or check their social media channels on Instagram and Twitter.
Discover the full range in numerous department stores and beauty shops across Japan, ensuring that quality hair care is accessible to all.


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Topics Consumer Products & Retail)

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