#Japan #Tokyo #Meiji #Up Gummies #White Soda

Exciting Launch of White Soda Gummies

Meiji Co., Ltd. is thrilled to announce the release of its new product, "White Soda Up," a delightful addition to the popular Up Gummies series. Set to hit shelves nationwide on July 7, 2026, these gummies boast a hard texture with a refreshing white soda flavor that is sure to brighten up your summer.

Product Features

• - Flavor: Refreshing white soda flavor, perfect for hot summer days.
• - Texture: A hard, chewy texture rated 5 on our proprietary chewing resistance chart.
• - Probiotics: Each bag contains an impressive 100 billion probiotics, contributing to health while you enjoy!

The gummy market has seen significant growth, expanding nearly threefold over the past decade. By 2025, it is projected to surpass 130 billion yen. This trend demonstrates a broad appeal across age groups, particularly among younger demographics who are increasingly sharing gummies as a staple snack. Within this flourishing market, our Up Gummies series has garnered support primarily from men aged 30 to 50, thanks to its exciting soda flavors and satisfying chew.

This summer release, "White Soda Up," is designed with versatility in mind. Whether you need a pick-me-up during a busy workday or a fun treat to share with friends, these gummies are the ideal companion. The flavor closely resembles that of a creamy carbonated drink, bringing a nostalgic summer vibe to every bite.

With 100 billion probiotics packed into each bag, these gummies not only taste great but also provide a health-conscious snack option. The packaging design features an illustration inspired by canned beverages, creating a fun and slightly retro aesthetic that is sure to catch the eye of consumers.

We aim to broaden the experience of enjoying gummies, enriching our customers' lives while contributing to their health through delicious snacking options. The proprietary chewing resistance chart allows consumers to select gummies based on their preferred texture and mood, making each experience personalized and satisfying.

Missed the white soda craze in your local stores? Don't worry! The Up Gummies series is already available, offering a range of exciting flavors to try. Stay tuned for this latest launch as we invite gummy lovers everywhere to indulge in the refreshing taste of summer!

Targeting Younger Consumers

In addition to meeting the established preferences of our main user demographic, our focus on expanding the range allows us to engage younger consumers as well. As we continue to innovate and adapt to market trends, we look forward to enhancing the gummy experience for all.

With this launch and the ongoing success of our Up Gummies series, Meiji Co., Ltd. is committed to providing delectable snacks that not only delight but also support a healthy lifestyle.