#Japan #Tokyo #ReDS #PropoCloud #Housmart

REDS Implements PropoCloud for Enhanced Client Support

REDS, a company specialized in real estate brokerage and known for supervising the popular comic series "Shoujiki Fudousan" (Honest Real Estate), is set to enhance its services by introducing the PropoCloud client support system from Housmart. Scheduled for deployment in June 2025, this initiative is expected to smooth out operations within the estate brokerage sector, offering a more effective way to manage client interactions and property proposals.

The PropoCloud system is designed for real estate brokerage firms, addressing common inconveniences faced by agents and clients alike. In today's competitive market, real estate agents often deal with a myriad of property searches based on individual client preferences. To accommodate these varying inquiries, agents traditionally have to save multiple search parameters specific to each client at their individual branches, a task that can be both tedious and time-consuming. Furthermore, when agents download property sales documents, there is a need to replace the default company information with their own through a process termed "band replacement," further adding to the workload.

The introduction of Housmart's PropoCloud system is anticipated to transform these manual processes by allowing storage of unique search parameters for each real estate agent. With PropoCloud, agents can now automate the band replacement of sales documents with just one click and receive instant notifications about price changes on previously viewed properties. Such advancements will not only enhance the efficiency of client interactions but will also save substantial time and effort in daily operations.

Commentary from REDS President Juusan Fukaya

Juusan Fukaya, president of REDS, expressed his excitement regarding this implementation. "With the aim of further optimizing our real estate brokerage operations and improving our responsiveness to clients, we have decided to implement the PropoCloud client support system. The fast-paced nature of property transactions necessitates quick and precise information management. By significantly reducing the time spent on routine tasks like band replacement and saving search parameters, our team will be better poised to engage in more substantive work that truly benefits our clients," he stated. Fukaya emphasized that elevating the quality of operations translates to proposals that better address individual client needs, thus enhancing overall customer satisfaction.

Key Features of PropoCloud

The PropoCloud system comes equipped with several key features:

• - Automatic Band Replacement: Agents can automatically replace company information on downloaded sales documents, facilitating seamless sharing via URLs, eliminating worries about file attachments and sizes.

• - Property Price Change Detection: The system alerts agents when there are price changes for properties clients have previously checked, allowing for timely updates and improved client communication.

• - Agent-Specific Search Criteria Storage: While traditional methods saved search criteria at the branch level, PropoCloud allows agents to save parameters specific to them. This ensures immediate access to new property listings aligned with client specifications, fostering faster and tailored recommendations.

Overview of REDS

Founded in October 2008, REDS, or Real Estate Distribution System, specializes in real estate transactions and related services, working from their headquarters in Shinjuku, Tokyo. The company has been actively involved in not only property sales but also renovation and remodeling services.

About Housmart

Housmart, a group company of Itandi which operates under the mission to "streamline real estate transactions through technology," aims to revolutionize the experience for real estate professionals. Offering systems like PropoCloud and others, they enhance operational efficiencies across the industry and enable agents to better connect with their clients. Housmart was established in October 2014 and has a headquarters located in Roppongi, Tokyo.

Conclusion

As the real estate industry increasingly embraces technology, initiatives like the PropoCloud system by Housmart offer new pathways for efficiency and client engagement. With REDS spearheading this change, looking ahead to improved transaction environments in 2025 and beyond becomes increasingly promising.