Spindrift Beverage Co. Partners with Dak Prescott for a New Campaign and Limited-Edition Product
Spindrift Beverage Co. Partners with Dak Prescott
In a notable move that merges athletics with refreshing beverages, Spindrift® Beverage Co. Inc. has announced its partnership with Dak Prescott, the renowned quarterback for the Dallas Cowboys. Prescott, a long-time fan and investor in Spindrift, embodies the brand's philosophy of prioritizing what goes into one’s body. This collaboration is highlighted by Prescott's involvement in a new ad campaign titled "Fake Nothing," which showcases his authentic lifestyle choices and commitment to health.
The ad features Prescott articulating a powerful message: "When you're authentic, you don't have to fake anything," capturing the essence of Spindrift’s dedication to real ingredients. This sentiment resonates strongly with Prescott, who has been consuming Spindrift well before investing in the company, underscoring his faith in the product as a healthy choice amidst his rigorous athletic lifestyle.
"I care what I put in my body, and that's what first drew me to Spindrift," Prescott stated. He appreciates the drink for its exceptional taste, particularly when he seeks a flavorful alternative to plain water. His journey with Spindrift began as a consumer relationship, later evolving into a partnership that he deeply values.
Dave Burwick, Spindrift's CEO, remarked on Prescott's long-standing commitment to the brand: "Dak was a fan before he was a partner, and that means a lot to us." Prescott’s endorsement comes at a prime time for the brand, as Spindrift has recently been recognized as the first beverage company verified under the Non-UPF Verified Standard.
This partnership aligns with Spindrift's broader strategy of engaging with professional athletes who embody a dedication to healthy living. Prescott joins other notable investors, such as Azzi Fudd, a WNBA champion, and Derrick White, an NBA titleholder, all of whom echo the ethos of choosing beverages with quality ingredients.
Introducing the Dak Pak
To mark this partnership and the excitement of football season, Spindrift and Prescott are set to launch the Dak Pak, a limited-edition collection that features two of Prescott's favorite fall flavors: Cranberry Punch, made with real squeezed cranberries, and Fuji Apple, crafted from real pressed apples. This exclusive pack is designed to enhance game-day experiences, perfect for tailgates and watch parties.
The Dak Pak will also come with unique merchandise that includes a YETI can cooler and a custom-made hat featuring Prescott's signature, emphasizing the collaboration's personal touch. Fans can secure their Dak Paks starting from October 20 at Spindrift’s website, while supplies last. Notably, every Dak Pak purchased and shipped to a Texas address contributes 100% of the purchase price to Prescott's Faith Fight Finish Foundation, furthering the cause of empowering individuals and communities.
About Spindrift Beverage Co.
Founded in 2010, Spindrift Beverage Co., Inc. challenges the beverage market’s norms by offering a sparkling water made entirely from real squeezed fruit. The brand stands firmly on the belief that the best flavors stem directly from nature, promoting the message that "Real fruit tastes better!" This commitment highlights Spindrift’s mission to deliver high-quality, all-natural beverages, verified under stringent quality standards. With a nationwide availability of their sparkling waters and other product lines, Spindrift continues to grow, celebrating the rich taste of real ingredients in every sip. The company also engages in sustainability efforts by donating to environmental non-profits through its 1% For the Planet membership.
For more information about the Dak Pak and Spindrift's product range, visit their official website.