#Japan #Shibuya, Tokyo #Letra #Mercado Bags #Black Bags

Letra Unveils Exclusive Mercado Bags

Letra, a globally recognized brand known for high-quality handicrafts, is set to launch a new collection of Mercado bags designed specifically for adults who desire both functionality and style. Starting Friday, July 3rd at 6 PM, customers can shop these exclusive models online at Letra’s official web store.

The Allure of Black

The new models embody a sophisticated black color that seamlessly integrates with any fashion choice, making them the perfect accessory for any occasion. Available in three versatile sizes, the bags are designed to be both practical and stylish, ensuring everyday elegance.

Three Size Variations for Every Occasion

The limited edition bags come in three meticulously crafted sizes, ensuring convenience and easy handling:

SHORT XS (Perfect for Lightweight Outings)

Ideal for those quick trips, this compact model allows you to carry your essentials without the bulk. Its beautiful lace-like chain pattern adds a stylish touch.

• - Storage Capacity: The SHORT XS can comfortably hold a long wallet, smartphone, and a small pouch.
• - Usage: Perfect for days when you need to carry less, like during lunch dates or casual strolls. It strikes a balance between elegance and lightweight appeal.

SHORT S (A4 Size - Ideal for Commuting)

Catering to both work and leisure, this model covers all bases. Its horizontal shape pairs effortlessly with dresses or casual pant styles.

• - Storage Capacity: It can fit an A4 document, an umbrella, a 500ml water bottle, a pouch, a smartphone, and a long wallet neatly.
• - Usage: Whether commuter or traveler, this size fits comfortably on your lap during train rides without the hassle.

SHORT XS LONG HANDLE (Newly Introduced)

Responding to customer requests, this exciting addition allows for a shoulder-carrying option without compromising the convenient size of the SHORT XS.

Timeless Design for All Seasons

The Letra Mercado bags are crafted by local artisans using durable plastic cords that are intricately woven. Their robust construction ensures they dry quickly even when exposed to water, allowing for worry-free urban adventures, regardless of the weather.

Experience the Limited Edition

The exclusive Mercado bags will be available only through Letra's official web store. The significantly awaited items will be sold at the following prices:

• - LINK - LONG HANDLE SHORT S: ¥8,250 (tax included)
• - LINK - LONG HANDLE SHORT XS: ¥7,150 (tax included)
• - LINK - LONG HANDLE SHORT XS LONG HANDLE: ¥7,480 (tax included)

To explore the web shop, visit: Letra Official Web Shop

Pop-Up Shop Schedule

For those wishing to experience the bags in person, Letra has organized a series of pop-up shops:
Kobe Hankyu

• - Location: Kobe Hankyu Main Building, 5th Floor
• - Duration: July 1 (Wed) - July 14 (Tue)
• - Hours: 10:00 AM - 8:00 PM
• - Kobe Hankyu HP

Lachic

• - Location: 1st and 5th Floors
• - Duration: 1st Floor July 1 (Wed) - July 6 (Mon), 5th Floor July 7 (Tue) - July 13 (Mon)
• - Hours: 11:00 AM - 9:00 PM
• - Lachic HP

Sapporo Mitsukoshi

• - Location: Sapporo Mitsukoshi Main Building, 1st Floor
• - Duration: July 1 (Wed) - July 14 (Tue)
• - Hours: 10:00 AM - 7:00 PM
• - Sapporo Mitsukoshi HP

Keio Department Store, Shinjuku

• - Location: 1st Floor
• - Duration: July 2 (Thu) - July 15 (Wed)
• - Hours: 10:00 AM - 8:30 PM
• - Keio HP

Daimaru Fukuoka Tenjin Store

• - Location: B1 Floor
• - Duration: July 8 (Wed) - July 28 (Tue)
• - Hours: 10:00 AM - 8:00 PM
• - Daimaru Fukuoka HP

About Letra

Founded in 2014, Letra is a brand specializing in Mercado bags and other crafts from Mexico. Their journey began when buyers were captivated by the vibrant culture of Mexico and saw the potential in its lightweight yet sturdy bags. The brand has gradually increased the popularity of these bags in Japan, with significant growth from 1,200 bags in 2015 to an impressive 35,000 bags in 2024.

Letra is dedicated not only to providing beautiful products for customers but also to contributing to the cultural heritage of Mexico and supporting local artisans through job training and fair trade practices.

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