#Japan #Tokyo #Metaverse #Meiji #SBINFT Mits

A Groundbreaking Collaboration in the Metaverse: SBINFT Mits and Meiji

In a remarkable combination of blockchain technology and real estate, SBINFT Corporation, under the leadership of President Tomohiko Kondo, has partnered with Meiji Co., Ltd., led by President Bunjiro Yao, to launch an unprecedented real estate project in the virtual realm. The initiative, based on Meiji's long-standing brand "Kinoko no Yama" (Mushroom Mountain), will distribute 'ownership NFTs' within the metaverse platform known as "cluster." This unique venture, produced by Kagome Media, aims to provide a new experiential value centered around the concept of owning something that does not physically exist.

The SBINFT Mits Advantage

SBINFT Mits serves as a marketing platform that leverages blockchain technology to visualize and cultivate fandom from acquisition to nurturing. Companies utilizing SBINFT Mits gain access to 12 integrated features, including NFT creation and distribution capabilities, as well as social media integration features, facilitating direct engagement with fans through NFTs. Launched in an open beta in September 2023, SBINFT Mits will officially commence full service in April 2024 and has amassed 53 implementations across various marketing strategies.

The upcoming real estate project features the iconic "Anouya," depicted on Kinoko no Yama packaging, brought to life in the virtual space of cluster. This innovative plan, dubbed “Kinotake Real Estate,” integrates a humorous approach to property sales by inviting purchasers to own a fictional space, thereby expanding the narrative world of Kinoko no Yama.

Details of the Kinotake Real Estate Initiative

In this imaginative real estate initiative, buyers will receive 'ownership NFTs' as digital proof of ownership within the virtual space. Details regarding how to receive these NFTs are to be communicated to purchasers of "Anouya" in an official notification sent from the Kinotake Real Estate Sales Office.

The selection of SBINFT Mits as the platform for issuing and distributing ownership NFTs stems from its solid track record and technological expertise, as recognized by Kagome Media, the agency responsible for the initiative's planning and execution.

Timeline and Accessibility

• - Official Website Launch Date: March 24, 2026, at 12:00 PM
• - Sales Start Date: March 31, 2026, at 12:00 PM
• - Purchase Method: Buyers can acquire properties on a first-come-first-served basis through a dedicated form on the official website.
• - Website URL: Kinotake Real Estate Official Site
• - NFT Overview: Ownership NFTs for "Anouya" will be issued on the Polygon blockchain.

Pricing for "Anouya" starts at 10,000 yen, with various upgrades available (Superior, Executive, Suite). More details can be found on the official website.

Future Endeavors

Moving forward, SBINFT aims to address customer needs with innovative service offerings while enhancing convenience and satisfaction levels. The company is determined to collaborate with diverse organizations and businesses to lead in the realm of Web3 in Japan.

About cluster

Cluster is a multi-platform metaverse that allows users to engage in virtual environments from various devices including smartphones, PCs, and VR equipment. It hosts various events like music concerts and provides virtual worlds for interactions, games, and socializing.

About Meiji

Founded in December 1917, Meiji Co., Ltd. is an integrated food manufacturer located in Chuo, Tokyo, offering milk, dairy products, snacks, and various food items. Renowned for brands like "Kinoko no Yama" and "Takenoko no Sato," Meiji continues to innovate by merging traditional food offerings with digital experiences and entertainment.

About Kagome Media

Established in February 2008, Kagome Media specializes in concept design, creative direction, and promotional support to maximize brand value. In this project, they oversee the overall structure and expression development, creating engaging experiences that showcase brand appeal.

Emphasizing Imagination and Experience

The origins of Kinoko no Yama trace back to 1975, capturing the hearts of consumers alongside its sibling brand Takenoko no Sato. Recent initiatives include the launch of Kinoko no Yama wireless earphones and a special fashion show with designer Junko Koshino. The current project presents real estate sales humorously while expanding the fantasy world of Kinoko no Yama, challenging perceptions of reality and creating a joyful experience filled with meticulous details.

About SBINFT

"Be the FIRST. Be the STANDARD" summarizes SBINFT's mission to elevate NFTs within society, enhancing convenience and fostering community. They offer the marketing platform SBINFT Mits and other services, like an NFT marketplace and consulting.