#Germany #Adidas #Herzogenaurach #GLO Brands #PRO WORK

adidas and GLO Brands Unveil ADIDAS PRO WORK Collection

In a significant move to revolutionize workplace safety footwear, adidas and GLO Brands B.V. have introduced the ADIDAS PRO WORK collection, designed specifically for the diverse and dynamic needs of contemporary workers. This collection signifies the entry of adidas into the personal protective equipment (PPE) sector, merging stylish design with essential safety features.

A New Era of Safety Footwear

The launch of ADIDAS PRO WORK is not just about safety; it encompasses performance and modern aesthetics, vital for work environments ranging from logistics to manufacturing. The shoes are crafted for both male and female workers, with specific models designed to cater to the unique foot shapes of women, ensuring optimal support and comfort.

Lauren Mooney, the General Manager at GLO, expressed enthusiasm about the product's development, saying, "We listened to workers who already wear adidas products outside of work, and we've created a complete range of certified safety shoes that allow them to bring the same style and personality to their workplace."

Features and Technology

Designed for a variety of workplaces, ADIDAS PRO WORK shoes are suited for controlled and unpredictable environments alike. Features include:

• - ESD Certification: Ensuring safety in sensitive environments, these shoes are metal-free and lightweight.
• - Innovative Footwear Technology: Incorporating a textile puncture-resistant insole, fiberglass toe caps, and cushioning EVA midsoles, these shoes aim to minimize fatigue over long working hours.
• - Pressure Balancing System: Some models include this feature to relieve pressure when kneeling or crouching for extended periods.
• - Recognizable Brand Elements: The iconic three stripes of adidas facilitate brand recognition from every angle.

Availability and Market Positioning

The ADIDAS PRO WORK collection will hit the European market in August, available at select retailers priced between €100 and €150. This strategic pricing aligns with the high standards of safety footwear while also appealing to style-conscious consumers in the professional space.

Moreover, the collaboration with GLO Brands, a division of Bunzl plc, ensures that these safety shoes adhere to rigorous quality and compliance standards expected in competitive markets.

The Future of Footwear in the Workplace

As workers increasingly demand more from their footwear beyond simple protection, the ADIDAS PRO WORK collection stands at the forefront of that evolution. Emphasizing comfort, durability, and modern fashion, adidas is set to redefine expectations within the safety footwear industry. The introduction of these safety shoes presents an exciting proposition for professionals who wish to maintain their personal style without compromising safety. The feedback from early users suggests that this collection could be a game-changer in how safety shoes are perceived, blending practicality with contemporary design closely aligned with the needs of modern-day workers.

In conclusion, the launch of the ADIDAS PRO WORK line signifies not just a new product but a step into a future where safety and style can coexist seamlessly in the workplace.

About adidas and GLO Brands

adidas, headquartered in Herzogenaurach, Germany, is a global leader in sporting goods with a workforce of about 65,000 employees and a revenue of €24.8 billion in 2025. GLO, part of Bunzl plc, is committed to delivering high-quality PPE and safety solutions globally, leveraging its extensive industry knowledge and distribution network. Bunzl provides essential products and solutions across various sectors, focusing on safety, compliance, and supply chain excellence.