#Singapore #Safe Life #AEDs #HTM Medico

Safe Life Expands into Asia with HTM Medico Acquisition

Date: July 15, 2025
Location: Singapore

In a significant move that promises to enhance public safety across Asia, Safe Life, a prominent provider of life-saving solutions, has successfully acquired HTM Medico, a leading distributor of Automated External Defibrillators (AEDs) in Singapore. This acquisition is not just a strategic business decision but marks Safe Life's entry into the Asian market, an essential step in its global expansion strategy.

HTM, which stands for Help the Masses, has been a cornerstone in Singapore’s public access AED landscape for over two decades. The company's relentless efforts in promoting awareness around sudden cardiac arrest and ensuring widespread availability of AEDs have made it a trusted name among government bodies, educational institutions, and private enterprises. Under the visionary leadership of its founder Don Mok, HTM Medico has fostered enduring relationships while achieving remarkable financial success.

Jimmy Eriksson, CEO of Safe Life, hailed this acquisition as a milestone, stating, “HTM is a clear leader in Singapore, and this country also offers an excellent entry point for us into the Asia-Pacific region.” He expressed confidence in HTM's seasoned team and innovative strategies, which have been integral to its success. The merger into the Safe Life platform is expected to further accelerate growth and enhance service delivery.

The core philosophy of Safe Life revolves around combining local entrepreneurship with robust platform strength. True to this philosophy, HTM Medico will continue to operate under its established brand while benefitting from the extensive resource pool and diversified product range offered by Safe Life.

“Being the first Asian business within Safe Life is a fantastic opportunity,” remarked Don Mok. “This partnership will not only allow us to provide more value to our customers but also enhance life-saving awareness in the public. I am excited about the international exposure and growth potential that this opportunity presents for our entire team.”

The acquisition aligns with Safe Life's ambitious growth strategy, focusing on expanding its footprint and influence as demand for AEDs and other public safety equipment escalates globally.

About Safe Life

Founded in 2019, Safe Life focuses on providing life-saving equipment and training, with a prime emphasis on AEDs. The company has rapidly extended its reach across Europe and North America through successful acquisitions, all aimed at the shared vision of creating safer communities.
To explore more about Safe Life, visit safelife.se.

About HTM Medico

HTM Medico specializes in the sales and service of AEDs in Singapore, offering crucial training to clients. The company is known for its expert advice, certified equipment, and exceptional maintenance services, all centered around safety and customer satisfaction. For more information, visit htmmedico.com.sg.

With this acquisition, Safe Life is poised to greatly enhance its impact, ensuring that advancements in life-saving technology are accessible and implemented in regions where they are needed most.