Little Debbie Launches New Strawberry Shortcake Rolls in Twin-Wrapped Packaging

Little Debbie® Introduces New Twin-Wrapped Strawberry Shortcake Roll



Little Debbie, a well-loved brand under McKee Foods, has just unveiled its latest offering: the Strawberry Shortcake Roll, presented in a twin-wrapped format designed for on-the-go consumers.

With the convenience of modern life in mind, this innovative snack allows fans to savor a classic treat at any time. The Strawberry Shortcake Roll is filled with delicious strawberry jelly and creamy filling, making it an ideal snack choice whether enjoyed as a quick bite or a satisfying dessert after a meal. This delicious delicacy has been a part of the Little Debbie lineup since 1966, and the introduction of this portable version reignites excitement for this time-honored favorite.

Chuck Clevenger, the associate brand manager at McKee Foods, highlights the importance of choice and convenience in the snacking market. “Little Debbie fans have enjoyed our Strawberry Shortcake Rolls for decades. By introducing a single-serve version, we’re making it easier than ever for consumers to enjoy this classic treat whenever and wherever they want—without compromising on the flavor and quality they expect from Little Debbie.”

The hallmark of the new Strawberry Shortcake Roll is its eye-catching and cheerful packaging, which echoes the brand’s long-standing commitment to adding joy to everyday moments. The twin-wrapped design ensures that consumers receive two delicious rolls in each package, perfect for sharing or enjoying both servings oneself!

Product Highlights


  • - Twin Wrapped: Each single-serve package contains two rolls, adding value and snackable options for consumers.
  • - Delicious Ingredients: Featuring soft yellow cake rolled with rich layers of crème and strawberry-flavored fruit filling, the flavor is unmistakable.
  • - Time-Tested Favorite: Staying true to the brand's legacy while delivering a new twist, this snack captures the essence of the flavors beloved for generations.
  • - Freshness Guaranteed: Individually wrapped for convenience and optimal freshness, the Strawberry Shortcake Roll is the perfect companion for busy lifestyles.
  • - Available Soon: This delightful snack will be hitting shelves at your favorite retail locations shortly, ready to delight your taste buds!

The introduction of the Little Debbie Twin Wrapped Strawberry Shortcake Roll signifies an exciting development in the cherished Little Debbie lineup, merging tradition with innovation and ensuring that fans can easily enjoy this nostalgic favorite in a fun new format.

About McKee Foods Corporation


McKee Foods, a family-run bakery, has been in operation since the Great Depression. Founded by O.D. McKee, the company started by selling 5-cent snack cakes and has grown into a significant player in the snack food industry with annual sales approaching two billion dollars. Today, the company employs approximately 6,400 individuals across the United States, serving up beloved brands like Little Debbie, Drake's cakes, and more. Visit mckeefoods.com for further details about their delicious offerings.

For any media inquiries, please reach Mike Gloekler or Jennifer Cummins-Askew at the contacts provided in the original announcement.

Topics Consumer Products & Retail)

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