Rocketlane's Propel25 Conference Redefines Professional Service Delivery with AI

Propel25 Conference: Navigating the Future of Professional Services with AI

In a significant event for the professional services industry, Rocketlane hosted Propel25 on May 14-15 in Santa Clara, California. This two-day conference attracted over 300 senior professionals from various leading companies, including MongoDB, Palantir, Zoom, Clari, and Moveworks. The primary focus of the event was to discuss the evolution from traditional professional service teams to 'Intelligent Delivery Organizations' through the use of human-AI collaboration.

Rocketlane, renowned for its cloud-based Professional Services Automation (PSA) software, is at the forefront of this transformation. Srikrishnan Ganesan, the Co-founder and CEO, emphasized that Propel is designed to build a strong community among professional services leaders. He stated, "This year, it was also about a mindset shift. We can't keep chasing productivity and utilization metrics in a world that's fundamentally changed." He urged attendees to redefine their roles, transitioning from merely selling time to delivering smarter, faster solutions with a focus on outcomes rather than just output.

The sessions at Propel25 featured industry pioneers, including Benjamin Sandman, VP of Professional Services at MongoDB, and Justin Collins from Proofpoint, who discussed the integration of AI to automate tedious tasks, improve resource allocation, and enhance customer outcomes. According to Ganesan, this year’s conference was pivotal in shaping how professional services will interact with technological advancements moving forward.

Among the highlights was the introduction of Rocketlane's AI Workforce roadmap. This ambitious initiative aims to reveal how AI agents will support human teams in executing their work and handling administrative tasks that usually hinder productivity. These AI agents are designed to perform essential tasks like data validation and project management—allowing teams to focus on more critical elements of service delivery.

Attendees shared their enthusiasm about the insights gained from Propel25. Kody Sweet, Director of Implementations at Storable, mentioned, "Propel25 has definitely expanded my thinking about the possibilities for intelligent delivery within our organization." The recurrent theme of utilizing AI not just for operational efficiency, but also for enhancing customer experience resonated across the conference.

The event was also an opportunity to celebrate innovation in service delivery through the Golden Comet Awards. Justin Manduke from AuditBoard accepted the award for the Best Professional Services Team of the Year, commending their approach to rapid growth and technological adoption.

Feedback from participants indicates a growing recognition that professional services can be a vital source of strategic value rather than merely a cost center. Chase Potter, VP of Professional Services at AlayaCare, stated that the conference revealed how appropriate investments in innovation could drive margins. He was particularly impressed with Rocketlane's customer-centric focus and their commitment to fostering a collaborative community.

Propel25 was an evolution from last year’s Propel24, focusing on learning, connection, and a revolutionary approach to service delivery. With an emphasis on embracing AI and innovative strategies, Rocketlane is paving the way for a new era in professional services. For more details and session recordings, visit www.rocketlane.com/propel.

About Rocketlane

Rocketlane is an innovative PSA and client onboarding platform that equips businesses to deliver predictable outcomes and enhances team performance. By replacing outdated systems with a modern, unified workspace, Rocketlane aims to drive collaboration and visibility to help teams thrive in their delivery efforts. To discover more about Rocketlane's offerings, visit www.rocketlane.com.