#USA #Montreal #Plusgrade #Capital One #JetBlue

Introduction

In an exciting development for travelers, Plusgrade, Capital One, and JetBlue have collaboratively unveiled a new rewards transfer program designed to simplify how cardholders can utilize their rewards. By leveraging Plusgrade's cutting-edge loyalty exchange technology, the partnership aims to provide a seamless method for Capital One Miles cardholders to convert their rewards into JetBlue TrueBlue points.

Unlocking Travel Experiences

With this new program, Miles cardholders can now effortlessly transform their rewards into travel experiences. Imagine being able to book flights, vacation packages, and various travel benefits using your credit card rewards! This collaboration addresses consumer demand for flexible travel rewards, reinforcing Capital One and JetBlue's commitment to enhancing customer loyalty.

Increased Usability of Rewards

Ken Harris, the founder and CEO of Plusgrade, expressed, "Today's financial institutions must do more than just provide rewards; they need to foster meaningful connections with their customers. We at Plusgrade are dedicated to empowering travelers to maximize their rewards while simultaneously generating additional revenue for our partners." This initiative seeks to make it easier than ever for users to turn their everyday spending into memorable travel adventures.

Understanding Consumer Preferences

A study conducted by Plusgrade in 2024 among over 1,200 North American loyalty program members underscores the rising interest in flexible rewards transfer options. The findings revealed that:

• - 90% of respondents in financial institution loyalty programs are keen to transfer rewards to travel loyalty programs.
• - 86% appreciate the flexibility of multiple partners where they can redeem points.

Lauren Liss, Senior Vice President of Premium Products & Experiences at Capital One, highlighted, "It is essential that we offer our customers flexibility and let them decide how to redeem their miles. By collaborating with Plusgrade and JetBlue, we continue to listen to our customers and facilitate their journey in transforming rewards into extraordinary travel experiences."

Enhancing the JetBlue TrueBlue Program

This newly introduced transfer option will significantly bolster JetBlue's acclaimed TrueBlue program by providing members with enhanced opportunities to accumulate and redeem their points. This program's expansion signifies a commitment to improving travel access and reward usability.

Plusgrade's Role in Loyalty Solutions

The recent partnership illustrates Plusgrade's prominent role in loyalty solution innovations. By enabling seamless point transfers, Plusgrade is not only helping travelers maximize their rewards but also fostering engagement between financial institutions and travel brands.

Conclusion

For further details regarding this rewards transfer partnership, you can explore Capital One's official website. As travelers increasingly seek flexibility and usability in their rewards programs, this collaboration stands as a beacon of innovation in the travel rewards landscape.

About Plusgrade

Established in 2009 and headquartered in Montreal, Plusgrade champions the global travel industry with its leading portfolio of ancillary revenue solutions. Over 250 companies in aviation, hotels, cruises, rail, and financial services count on Plusgrade to create new revenue streams through exceptional customer experiences. Through its platforms, Plusgrade has generated new revenue opportunities worth billions for its partners while enhancing travel experiences for millions of passengers and guests. For more information, please visit plusgrade.com.