#Japan #Tokyo #AI Management #Kikubako365 #MEO Strategy

Yellow Inc. Enhances MEO Operations with AI Technology

Yellow Inc., headquartered in Shinagawa, Tokyo, has made notable advancements in its reputation marketing support tool, Kikubako365. As of March 2026, the number of stores utilizing this innovative tool has surpassed 6,000, and they have recently rolled out two cutting-edge features that leverage artificial intelligence (AI): business information optimization and automatic content generation for Google Business Profiles.

The Evolution of Kikubako365

Kikubako365 is a cloud-based platform that centrally manages multiple review channels, such as Google Business Profiles, Instagram, and LINE. Its key functionalities include automatic review collection and analysis, AI-driven summaries, and the management of reply templates. The tool is designed to minimize staff workload while maximizing the power of customer reviews in store management. Notably, the average performance statistics for stores utilizing Kikubako365 include a 250% increase in search display counts, a 190% increase in route search counts, and a 73% success rate in appearing within the top 10 for key search terms.

AI-Powered Business Information Optimization

One of the standout features newly implemented allows AI to analyze business information such as operating hours, opening dates, and service descriptions. These elements significantly affect both customer visitation rates and credibility in search results. Many businesses, however, struggle with outdated or incomplete information, often leading to lost opportunities.

With this update, AI identifies missing or outdated information and provides targeted improvement suggestions. For example, it can recommend adjustments to operating hours, propose new opening dates, and organize service or menu details. This streamlined process enables store operators to enhance the quality of their business information with less effort and more precision by simply reviewing and implementing the AI's recommendations.

Automated Content Generation and Scheduling

Another noteworthy addition is the functionality that allows AI to create automatic posts for Google Business Profiles. Consistent engagement through updates is vital, but the labor involved in content creation can make this challenging for many operators. The new feature generates customized content based on store and menu data, which can then be scheduled for future posting. Furthermore, the AI considers the unique characteristics and offered value of each store when creating these posts, providing a competitive advantage over generic templates.

Improved Operational Efficiency

The recent enhancements lead to significant operational efficiencies in managing both business information and content updates. Some of the expected improvements include:

• - Clear visibility on unfilled or inaccurate items through AI analysis.
• - Automated generation of actionable improvement suggestions based on current store data.
• - Streamlined updating processes that enable businesses to quickly apply these enhancements after review.

Additionally, businesses can enjoy a smoother content creation and scheduling experience, allowing for regular posts related to new menus, popular offerings, and seasonal promotions. This not only prevents the reliance on specific individuals for posting tasks but also improves the frequency of updates to their Google Business Profiles.

Looking Ahead

Yellow Inc.'s upgrades signify a step forward in MEO management, ensuring that businesses can dramatically increase the accuracy of their information and the frequency of updates. The anticipated results include enhanced customer engagement, improved pathways for reservations and visitation, and a reduced workload for staff. This innovative approach highlights the potential for AI to reshape the way businesses handle their digital presence.

About Yellow Inc.

Yellow Inc., led by CEO Nobu Inaba, is at the forefront of marketing support and efficiency tools, having developed several popular services. Their Instagram-focused chatbot, iStep, claims the number one market share with over 15,000 accounts registered. Furthermore, their extension tool for X (formerly Twitter), XTEP, has surpassed 4,500 accounts. Yellow Inc. is also involved in entrepreneurial support through platforms like the popular YouTube program, 'Reiwa no Tora,' and runs their own channel with over 30,000 subscribers.