MoEngage Secures Major Funding to Transform Customer Engagement
MoEngage, a standout customer engagement platform designed for consumer brands, has made headlines once again by raising an impressive additional $180 million as part of its Series F financing round. This strategic investment is particularly noteworthy as it builds upon the already remarkable $100 million secured in November 2025, culminating in a total of $280 million raised in this series. The recent round was spearheaded by prominent investors ChrysCapital and Dragon Funds, alongside the reliable support from existing investors such as Schroders Capital, TR Capital, and B Capital.
With this latest influx of capital, MoEngage aims to propel further innovation in its Merlin AI product suite, and to expand its market presence in North America and EMEA. The funds will also serve to strategically position the company for potential acquisitions, thereby enhancing its platform capabilities. As enterprises around the globe trend towards modernizing their customer engagement frameworks, MoEngage's solutions are increasingly sought after in regions such as Australia, New Zealand, and Southeast Asia.
In parallel with this funding achievement, MoEngage concluded its second employee tender offer, amounting to approximately $15 million, designed to benefit 259 present and former employees, demonstrating the company's commitment to fostering a culture of ownership and innovation. MoEngage's CEO and co-founder, Raviteja Dodda, underscored the importance of loyalty and collaboration in their success, emphasizing the significance of giving employees and early investors a chance to share in the company's continued growth.
Expanding Horizons in Europe and the UK
With a strong emphasis on growth, MoEngage has identified Europe and the UK as vital markets for expansion. As businesses accelerate their digital transformation efforts and adopt AI-driven customer engagement solutions, the company is poised to increase its workforce in these regions. This expansion will not only bolster sales and marketing teams but also enhance the company's AI capabilities to meet evolving customer needs.
MoEngage collaborates with leading brands in retail, e-commerce, financial services, and telecommunications to unify customer data and deliver personalized, omnichannel experiences. By leveraging these innovative solutions, enterprises are better equipped to enhance customer retention and loyalty in highly competitive digital landscapes.
To remain at the forefront of customer engagement, MoEngage is also refining its offerings for product teams with tools like MoEngage Analytics and MoEngage Inform. The company asserts that modern customer engagement requires seamless collaboration between marketing and product teams, promoting a unified approach to customer experiences.
Unveiling the Power of MoEngage
The introduction of MoEngage Inform has significantly streamlined crucial transactional communications, including important account updates and one-time passwords (OTPs) via a single robust API. This level of reliability is distinct from conventional marketing campaigns, ensuring a smooth user experience. Meanwhile, the enhanced analytics capabilities allow product managers to comprehend user behavior on a deeper level, facilitating immediate engagement actions that drive retention and lifetime value (LTV).
In a competitive market landscape, the need for interconnected customer engagements has never been more critical. Dodda articulated this sentiment, stating, "Customer engagement has never belonged to just one team. Customers move through many moments, and those moments should feel connected and supportive." He highlighted the importance of collaboration between product, engineering, and marketing teams to enhance overall brand experiences.
Investors express confidence in MoEngage's trajectory towards AI-led growth, with ChrysCapital’s Vice President Rishabh Iyer remarking on the company's disciplined operating model and extensive product capabilities. Dragon Funds also echoed this sentiment, praising MoEngage's commitment to continuous innovation and robust growth strategies.
As companies, such as Zeta and Loblaw, testify the effectiveness of MoEngage's tools in optimizing customer journeys and essential communications, the platform continues to solidify its position as a game changer in the martech arena. With over 1,350 global consumer brands, including big names like SoundCloud and Flipkart, actively utilizing its services, MoEngage is undoubtedly shaping the future of customer engagement.
As the journey unfolds, MoEngage remains steadfast in its mission to empower marketers and product owners with actionable insights into consumer behavior, thereby driving profound engagement across multiple channels.
For more information, visit
MoEngage.