#China #Beijing #Chery #family #AutoChina

CHERY's New Value Proposition: 'For Family'

On April 24, 2026, the renowned AutoChina show witnessed the global launch of CHERY's new value proposition, 'For Family.' This initiative marks a significant step in CHERY's transformation as it aspires to serve 10 million families worldwide by 2030, evolving from a recognized 'Global Brand' to a responsible 'Global Citizen.'

Jeff Zhang, CEO of CHERY, emphasized at the event that 'For Family' is not merely a slogan but a heartfelt promise to ensure safety and joy for every family through reliable quality and innovative technology. This emotional endorsement resonated deeply with attendees, receiving widespread acclaim.

Having established a strong foothold in the global automotive market over the past 23 years, CHERY is now present in more than 120 countries and regions, providing high-quality products and services to over 4.5 million families worldwide. With a new family opting for CHERY products every minute, the trust placed in the brand is evident. To enhance its service to these families, CHERY has built a comprehensive global network that includes 8 R&D centers, 36 production plants, over 2,000 dealerships, and more than 1,800 service centers. The company's philosophy of 'Being Local, For Locals,' seeks mutual benefit and prosperity with local communities.

The 'For Family' proposal is anchored on three fundamental pillars: uncompromising safety, equal space, and equal technology. CHERY aims to deliver accessible, high-quality mobility solutions for families globally. The recently unveiled TIGGO V embodies this promise, showcasing CHERY's innovative spirit and commitment to family needs.

In the past year, with the launch of the CHERY FAMILY CARE service brand, CHERY has consistently showcased its capabilities and dedication to improving the future for millions of families around the world. Through the introduction of the 'For Family' value proposition at AutoChina 2026, CHERY not only reinforces its brand identity but also sets out a clear vision for the path ahead.

In conclusion, as CHERY embarks on this journey towards a better future, it is poised to partner with hundreds of millions of families, making every journey a safe and joyful experience. The brand's commitment resonates as it continues to innovate and adapt to the evolving needs of families everywhere.