#Japan #Tokyo #Nike #Hinata #Mumei

Nike's Trendsetting Campaign: 'Nike Girls, just like you'

In an exciting collaboration, ABC Mart is set to unveil Nike's latest campaign titled "Nike Girls, just like you" starting August 20, 2026. This initiative aims to inspire self-expression through fashion by showcasing the new autumn/winter collection. The campaign prominently features four influencers: Hinata, Mirichamu, Mumei, and Mikako Yokota, all of whom resonate deeply with the teen demographic.

These vibrant personalities will showcase their unique styles using Nike apparel and the newly designed sneakers called "Sprint Sister." Each of the influencers brings their individual flair to the mix, demonstrating how Nike's offerings can complement a wide variety of looks—from sporty to street fashion. The campaign's core message—"It's okay not to be special; being true to yourself is the cutest thing"—encourages young women to celebrate their preferences and express themselves through fashion.

Individual Styles and Statements

The campaign highlights the diverse personalities of the influencers. For instance, we see:

• - Hinata integrates a retro street style by pairing a brown tee with distressed denim.
• - Mirichamu opts for a sporty look with a striking pink ensemble, accented by brown sneakers.
• - Mumei, known for her edgy touch, mixes a football tee with lace and knee-high socks for a playful yet sporty look.
• - Mikako Yokota brings a sleek aesthetic with a black ensemble and contrasting white sneakers.

Their outfits not only showcase how to mix and match but also echo their commitment to sharing genuine fashion inspiration with their followers. Each combination reflects not only style but individuality, affirming that the right outfit empowers them to feel confident.

Introducing the ‘Sprint Sister’ Sneakers

This year, Nike is reviving its beloved "Sprint Sister" sneakers, originally inspired by a women's track spike released in 1979. Designed for the street, these sneakers feature a sleek low-cut silhouette that offers comfort and flexibility, making them suitable for a variety of lifestyles. Constructed with durable and breathable materials, the shoes enhance each influencer's personal style with multiple color options.

Product Descriptions

• - Short Sleeve T-shirt

- Colors: SAIL/BQBN, BQBN/SAIL, PNKFOM/SAIL
- Sizes: XS to XL
- Price: 5,500 yen (tax included)

• - Sweat Full-Zip Hoodie

- Colors: BLACK, PNKFOM
- Sizes: XS to XL
- Price: 9,680 yen (tax included)

• - Sweat Long Pants

- Colors: BLACK, PNKFOM
- Sizes: XS to XL
- Price: 9,680 yen (tax included)

• - Women's Sprint Sister Sneakers

- Colors: BLACK/SAIL, CACWOW/SAIL, CRM II/ALUMN
- Sizes: 22.0cm to 25.5cm
- Price: 13,640 yen (tax included)

This campaign not only promotes new products but also embodies a lifestyle that encourages young women to embrace their authenticity.

Meet the Influencers

• - Hinata: A key figure in the fashion and lifestyle domain, she is known for her relatable content on platforms like TikTok and Instagram. With her keen sense of style and charisma, she's a beloved creator in the Z-generation.

• - Mirichamu: Rising to fame as a former exclusive model for egg, her charisma extends beyond modelling to include acting and participating in various TV shows, making her a household name.

• - Mumei: With an impressive following of over 7 million across platforms, she is a notable influencer and artist, recognized for her creativity and engagement in numerous fashion events.

• - Mikako Yokota: Known for her genuine charm and aesthetic sense, she’s a popular personality who resonates with a diverse audience, showcasing her talents on various social media platforms.

ABC Mart continues to lead the fashion scene with campaigns that resonate with the Z-generation, encouraging each girl to not just follow trends, but to create their own.