UNOVE to Launch Japan's First Popup Store at @cosme TOKYO Featuring New Hair Care Line

UNOVE's Exciting Popup Store in Japan

UNOVE, the award-winning hair care brand recognized for its luxurious softness and captivating fragrances, is set to host its first-ever popup store at @cosme TOKYO from June 18 to June 24, 2025. As part of their latest campaign, 'Hair Fantasy', UNOVE aims to immerse visitors in a captivating world that showcases their brand's essence: promoting soft, shiny, and healthy hair.

Event Sneak Peek

The popup store will feature stunning visuals of UNOVE's global ambassadors, SEVENTEEN's MINGYU and No Yoonseo, adorning the facade of @cosme TOKYO. Inside the store, guests can be among the first to try UNOVE's new Frizz Calming Control Line, along with participation opportunities in exciting promotions, including Gacha Gacha challenges and the chance to receive exclusive merchandise.

Running from June 9 to June 29, 2025, UNOVE will also dominate the streets of Shibuya, Harajuku, and Shinjuku with large outdoor advertisements featuring vibrant visuals of MINGYU and Yoonseo, just in time for the popup event.

Popup Store Details

- Location: @cosme TOKYO, 1-14-7 Jingu-mae, Shibuya-ku, Tokyo
- Dates: June 18 (Wed) to June 24 (Tue)
- Hours: 11:00 AM - 9:00 PM
- Pre-Entry Reservation: Available from June 9 (Mon) to June 13 (Fri)

For the latest updates, be sure to check UNOVE’s official social media channels.

What to Expect at the Popup

1. Stunning Visuals: The outside of @cosme will be wrapped in eye-catching visuals of MINGYU and Yoonseo.
2. Exclusive Merch: Enjoy exclusive gifts when following UNOVE's social media or purchasing products at the store.
3. New Product Trials: Be among the first to test out the groundbreaking Frizz Calming Control Line and other products not yet released in Japan.
4. Interactive Photo Spots: Immerse yourself in the Hair Fantasy theme with designated photo areas to capture memorable moments.

Event Highlights:

- Merch Giveaway: Purchase UNOVE products with a minimum of 2,300 JPY (incl. tax) to receive a Daily Rose Tote Bag.
- With purchases over 3,000 JPY (incl. tax), choose between a Denim Micro Bag Charm or a tote.
- SNS Incentives: Follow UNOVE's official social channels to receive samples of Deep Damage Treatment EX and Damage Repair Shampoo.
- Entry into a Gacha challenge upon spending 1,500 JPY (incl. tax) to win random prizes.

Note: All promotions are while supplies last, and adjustments may occur without prior notice.

Unveiling the New Frizz Calming Control Series

UNOVE's latest launch, the Frizz Calming Control Line, addresses issues like frizz and volume while enhancing hair texture, and is set for an initial release on June 18 at @cosme and broader distribution starting June 25. This line consists of:

- Frizz Calming Control Shampoo: A gentle cleanser priced at 1,540 JPY (incl. tax) that provides softness and shine.
- Frizz Calming Control Treatment: A treatment designed to fight frizz and provide ideal manageability, also at 1,540 JPY (incl. tax).
- Frizz Calming Control Oil: A lightweight oil to add smoothness and shine for 1,870 JPY (incl. tax).

About UNOVE

Founded under the acclaimed brand Dr.forhair, UNOVE emerged as a personal care brand focusing on luxurious hair solutions, highlighted by award-winning products such as the Deep Damage Treatment EX. Committed to enhancing everyday hair care rituals, its philosophy emphasizes the importance of achieving soft, manageable hair that radiates with confidence and captivating scents. UNOVE is proud to support their community with top-tier product offerings available at various offline retailers including Matsumoto Kiyoshi and Loft, and online at Qoo10, Amazon, and Rakuten.