Masa's New Song 'Dasai Ai' Explores Love in the SNS Era
In today's digital age, where social media governs our interactions and relationships, singer-songwriter Masa from Ehime has released a new single titled 'Dasai Ai'. This song captures the essence of modern love, filled with anticipation, anxiety, and emotional upheaval that comes when waiting for a response from someone you like.
The narrative of 'Dasai Ai' is relatable; it portrays the obsessive behavior of checking chat screens repeatedly while waiting for a reply, and the moments of excitement and disappointment triggered by a simple notification. In this age of constant connectivity, people find themselves swayed by friend's updates or subtle posts that give hints about their relationships. Masa eloquently conveys the modern emotional struggle of not being able to despise someone you have feelings for, no matter how much they might hurt you. The chorus resonates with listeners, encapsulating the turmoil of what it means to have feelings expressed only through a screen.
Listeners have shared their experiences on Masa's social media platforms, reflecting their own feelings in responses such as, 'I can't help but check the chat screen again and again', 'I can't tell my friends or family, so I ask AI for advice', and 'I found myself zoning out in front of the screen after seeing their story updates.' These candid expressions from fans have served as inspiration for the song lyrics, which articulate the vulnerability that comes with living in an era where every moment can be tracked online with ease.
Musically, 'Dasai Ai' blends influences of 2000s pop punk with contemporary trap beats, creating a unique sound that resonates with both nostalgia and the modern vibe. The sharp guitar riffs coupled with tight beats create an exhilarating backdrop for Masa's powerful vocals, which pierce through the rhythm, imbuing the song with both energy and melancholy. Through this track, Masa reveals feelings of heartbreak, lingering attachment, self-doubt, and jealousy, while simultaneously working through these emotions and transforming them into art. By expressing his weaknesses in such an honest manner, he slowly liberates himself from the burden that comes with unrequited love.
As the song bridges the gap between vulnerability and acceptance, 'Dasai Ai' is a heartfelt reflection of the emotional landscape of today's relationships shaped by social media. In addition to his latest single, Masa will be performing alongside stage actor and singer-songwriter Ryuichiro Sakata in a special two-man live show titled 'Ryuichiro Sakata × Masa 2man Live Stereo Menou - Acoustic Session' scheduled for January 10, 2026. Fans are encouraged to experience this acoustic session that promises to feature both new hits and beloved tracks.
Release Information
Live Information
About Masa
Masa was born on May 28, 2000, in Ehime Prefecture, Japan. Known for his poignant lyrics and emotional voice, he has garnered a loyal fanbase with his profound melodies influenced by Western pop and hip-hop. Masa is also a member of the multidimensional idol project 'UniteUp!' organized by Sony Music and has taken on voice acting roles in the accompanying anime series. His single 'Maicchau' continuously ranked on KKBOX's J-POP charts, highlighting his growing prominence in the music scene. In June 2025, he captivated audiences at the SAKAE SP-RING 2025, one of the largest live circuit events in the Tokai region.
Follow Masa on Social Media
The narrative of 'Dasai Ai' is relatable; it portrays the obsessive behavior of checking chat screens repeatedly while waiting for a reply, and the moments of excitement and disappointment triggered by a simple notification. In this age of constant connectivity, people find themselves swayed by friend's updates or subtle posts that give hints about their relationships. Masa eloquently conveys the modern emotional struggle of not being able to despise someone you have feelings for, no matter how much they might hurt you. The chorus resonates with listeners, encapsulating the turmoil of what it means to have feelings expressed only through a screen.
Listeners have shared their experiences on Masa's social media platforms, reflecting their own feelings in responses such as, 'I can't help but check the chat screen again and again', 'I can't tell my friends or family, so I ask AI for advice', and 'I found myself zoning out in front of the screen after seeing their story updates.' These candid expressions from fans have served as inspiration for the song lyrics, which articulate the vulnerability that comes with living in an era where every moment can be tracked online with ease.
Musically, 'Dasai Ai' blends influences of 2000s pop punk with contemporary trap beats, creating a unique sound that resonates with both nostalgia and the modern vibe. The sharp guitar riffs coupled with tight beats create an exhilarating backdrop for Masa's powerful vocals, which pierce through the rhythm, imbuing the song with both energy and melancholy. Through this track, Masa reveals feelings of heartbreak, lingering attachment, self-doubt, and jealousy, while simultaneously working through these emotions and transforming them into art. By expressing his weaknesses in such an honest manner, he slowly liberates himself from the burden that comes with unrequited love.
As the song bridges the gap between vulnerability and acceptance, 'Dasai Ai' is a heartfelt reflection of the emotional landscape of today's relationships shaped by social media. In addition to his latest single, Masa will be performing alongside stage actor and singer-songwriter Ryuichiro Sakata in a special two-man live show titled 'Ryuichiro Sakata × Masa 2man Live Stereo Menou - Acoustic Session' scheduled for January 10, 2026. Fans are encouraged to experience this acoustic session that promises to feature both new hits and beloved tracks.
Release Information
- - Single: 'Dasai Ai' released on December 10, 2025
- - Lyrics and Composition: Masa
- - Arrangement: Yoma
- - Listen here: Dasai Ai
Live Information
- - Event: Ryuichiro Sakata × Masa 2man Live Stereo Menou - Acoustic Session
- - Date: January 10, 2026
- - Venue: Shinjuku Village LIVE, Tokyo, Japan
- - Tickets: General seating ¥6,000, on sale now
- - More details available on the official event page: Event Details
- - Follow the official social media: Official X
About Masa
Masa was born on May 28, 2000, in Ehime Prefecture, Japan. Known for his poignant lyrics and emotional voice, he has garnered a loyal fanbase with his profound melodies influenced by Western pop and hip-hop. Masa is also a member of the multidimensional idol project 'UniteUp!' organized by Sony Music and has taken on voice acting roles in the accompanying anime series. His single 'Maicchau' continuously ranked on KKBOX's J-POP charts, highlighting his growing prominence in the music scene. In June 2025, he captivated audiences at the SAKAE SP-RING 2025, one of the largest live circuit events in the Tokai region.
Follow Masa on Social Media
- - Official Website
- - YouTube Channel
- - X
- - TikTok
Topics Entertainment & Media）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.