#China #Chery #Wuhu #LEPAS #L8

Chery LEPAS Debuts with the L8 Model

On April 24, 2025, Chery Automobile Co., Ltd. made a significant impact in the automotive industry by officially launching its new brand, LEPAS, along with its debut model, the L8. This unveiling took place during a global launch event themed "COLORFUL LIFE, MASTERFUL DRIVE," which attracted over 800 relevant dealers and media representatives from around the world. The event marked the beginning of Chery's journey towards defining a new vision for mobility — one that emphasizes elegance and innovative technology.

A Strategic Vision for Future Mobility

LEPAS is designed not just as a new automotive brand, but as a strategic cornerstone for Chery's ambition to enhance its market positioning, value offerings, and growth potential. The concept of elegant mobility is central to this new brand, envisioning a future where technology and aesthetics intersect to create extraordinary driving experiences.

Zhang Guibing, President of Chery International, affirmed that LEPAS plans to launch five unique models within the next three years, starting with the L8 SUV in December 2025. Following this, plans for the A-class urban model L6 and the A0-class L4, tailored for style-conscious female drivers, will also unfold. This product lineup reflects LEPAS's commitment to expand its global footprint, projecting a target of 1,200 sales outlets and an anticipated annual production of 500,000 units.

Innovative Design Inspired by Nature

Driven by Chery's vast global research and development network, LEPAS embodies four foundational principles: Leopard Aesthetics Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid Technology. The L8 model exemplifies this innovative spirit, drawing design inspiration from the athletic build of a sprinting leopard, merging dynamic aesthetics with functional mechanical philosophy. Key design features include the vehicle's striking vertical-pupil headlights and a minimalist interactive cockpit, presenting a harmonious blend of power and sophistication.

Advanced Safety and Intelligent Features

The L8 not only prioritizes aesthetics but also integrates groundbreaking advancements in intelligent systems, safety mechanisms, and adaptability to various driving scenarios. This approach satisfies contemporary drivers' desires for both cutting-edge technology and refined style, marking a notable leap forward in vehicle design and functionality.

Zhong Wei, Deputy CEO of LEPAS, stated, "LEPAS intends to push the boundaries of Chery's existing technology, transforming human-vehicle interaction through intelligent solutions that promise premium yet value-driven mobility experiences for users around the globe."

A New Chapter in Chery's History

With the launch of LEPAS, Chery signifies its evolutionary shift from a traditional automotive manufacturer to a lifestyle trendsetter in mobility. The brand aims to reshape the automotive value landscape globally through its commitment to elegance and technological innovation. This ambitious debut sets the stage for a compelling new chapter in the future of automotive mobility.

As Chery rolls out products under the LEPAS brand, it emphasizes not only its commitment to quality but also its vision for an exciting future in mobility that harmonizes advanced technology with superior design. The world eagerly awaits the full realization of LEPAS, marking an era of automotive progress and aesthetic excellence.