#United States #Las Vegas #CES 2025 #Parks Associates #Samsung Smart TV

The Rise of Samsung in Smart TVs: Insights from Parks Associates

According to New insights released by Parks Associates, a leading research firm, Samsung has emerged as the most favored smart TV brand among U.S. households. This trend was noted during their recent study, which revealed that 37% of smart TV owners identify Samsung as their primary brand of choice. This statistic is significant, especially considering that smart TVs account for 66% of all Internet-connected households in the U.S.

The data collected underscores the growing importance of smart home devices, with televisions evolving beyond traditional viewing options to become central hubs for managing various home technology. Samsung's continued dominance in the smart TV market can be attributed to its advanced features that integrate seamlessly with other connected devices, such as lighting, security cameras, and energy management systems. Additionally, as smart TVs become more sophisticated, the demand for cross-device functionality is rising, allowing consumers to control numerous home elements directly from their televisions.

In the context of the forthcoming 19th annual CONNECTIONS™ Summit at CES® 2025, set for January 7 in Las Vegas, Parks Associates aims to delve deeper into the implications of these consumer preferences. The summit will discuss not only the latest consumer research but will also feature insights from prominent players in the smart home industry, including companies like VIZIO, ADT Multifamily, and Alarm.com. The focus will be on how brands can deploy effective strategies to capitalize on the growing market for connected home solutions.

Mindi Sue Sternblitz-Rubenstein, VP of Marketing at Parks Associates, expressed enthusiasm for the event, stating, "We are proud to host CONNECTIONS™ Summit at CES and bring together the brightest minds in the connected home industry. With the accelerating adoption of smart technologies, the industry is uncovering exciting new revenue streams and delivering greater value to consumers. This event is the ideal way to set the tone for the year ahead."

The summit will cover vital topics that define today's smart home landscape, including:

• - AI in Smart Home Applications and Ethics: Discussing the role of artificial intelligence in enhancing user experience and the ethical implications thereof.
• - Profitability in the Connected Home: Exploring pathways for manufacturers to ensure sustainable growth in a competitive market.
• - Smart Home Standards and Platforms: Identifying the key players gaining traction in the industry.
• - Trends in Home Security: Insightful perspectives on how security technology is evolving.
• - Consumer Demand for Energy Management: Analyzing how energy efficiency is reshaping consumer purchasing behavior.

As household technology continues to converge, smart TVs are expected to play a vital role in how consumers manage their smart home ecosystems. Through platforms integrated within their devices, brands like Samsung are not just selling televisions; they are offering comprehensive solutions that enhance the entire home experience.

As the CONNECTIONS™ Summit approaches, it is clear that the focus on smart technology will only increase, raising expectations for the performance and capabilities of devices in this space. The event promises to provide valuable networking opportunities and insight into the future of smart technology, setting a progressive agenda for the upcoming year.

This growing reliance on smart home devices and their integration into daily life exemplifies the shift in consumer behavior as they seek more efficient and convenient ways to enhance their living spaces. With Samsung leading the charge, other manufacturers in the industry are likely to face pressure to innovate or risk being left behind. As consumer sentiment evolves, the conversations at the upcoming summit will undoubtedly shape the future of the connected home market.