#Japan #Tokyo #CRM #Veeva #Shionogi

Shionogi Pharmaceutical Upgrades to Veeva Vault CRM

In a significant step towards redefining its business strategies, Shionogi Pharmaceutical Co., Ltd. has announced its upgrade to the next-generation customer relationship management platform, Veeva Vault CRM. This transition, which leverages advanced technology including a centralized platform and agentic AI, is aimed at facilitating the company’s mid-term management plan focused on transforming its business model and advancing towards a data-driven organizational structure.

Mr. Satoru Yoshimoto, Executive Officer and Head of Healthcare Strategy at Shionogi, articulated the company’s commitment to substantial reforms within its management framework. He noted that the company aims to enhance its operational model on a global scale while promoting value creation through data utilization. Yoshimoto emphasized that the demands for transformative quality and speed have reached unprecedented levels, necessitating a strategic overhaul in decision-making processes and enterprise operations. This upgrade is not merely an update of systems; it represents a consolidation of Shionogi’s leadership in the market, positioning it to harness competitive advantages effectively.

Furthermore, Yoshimoto elaborated on the transformative integration with Torii Pharmaceutical Co., envisioning a comprehensive mechanism where sales, marketing, and medical affairs collaborate through a unified database. This innovative infrastructure allows for real-time visibility into individual activities across the organization, leading to optimized collective actions. By incorporating agentic AI into this foundation, Shionogi hopes to move beyond traditional reliance on experience and intuition in decision-making, thus enabling more sophisticated and reproducible outcomes.

The potential impacts of this transition go beyond merely maximizing integrated synergies; it has the potential to revolutionize Shionogi’s operational framework and sustained competitive advantage in the marketplace.

Mr. Hirotaka Chiba, General Manager at Veeva Japan, expressed his gratitude for Shionogi’s decision, emphasizing the honor it represents for Veeva to participate in their transformative journey. He expressed confidence that Veeva Vault CRM and its embedded agentic AI will significantly support Shionogi's vision of becoming a data-driven enterprise while evolving its operational practices. Chiba looks forward to deepening the partnership further, to maximize integrated synergies and contribute to new value creation.

About Veeva Systems

Veeva is a cloud service provider specializing in software, AI, data, and consulting for the life sciences industry. We are dedicated to innovation, excellent products, and customer success, serving over 1,500 companies from the world's largest biopharmaceutical firms to emerging biotechnology enterprises. As a Public Benefit Corporation, we strive to balance the interests of all stakeholders, including customers, employees, and shareholders. For more information, visit www.veeva.com/jp/.

Forward-Looking Statements

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