Syntax Systems Celebrates Leadership in IT
Syntax Systems has earned notable recognition for its significant contributions to the IT landscape, particularly through the outstanding leadership of two of its executives, Phyllis Waud and Rebecca Murray. Recently honored on CRN's prestigious 2025 Women of the Channel list, they exemplify the innovative spirit and dedication necessary to drive success in the technology sector.
Recognition on the 2025 Women of the Channel List
CRN, a renowned brand within The Channel Company, annually compiles the Women of the Channel list to acknowledge the remarkable women excelling in roles across various organizations including vendors, distributors, and solution providers. This year, both Waud and Murray have made the list, marking their second consecutive recognition. This accolade is a testament to their commitment and achievements within the IT ecosystem.
Phyllis Waud: Transformational Leadership in Partner Relations
As the Vice President of Channels Alliances at Syntax, Phyllis Waud has been instrumental in fostering relationships with major industry players such as SAP, Oracle, and Microsoft. Under her strategic leadership, Syntax experienced a remarkable 24% increase in revenue within its channel business and achieved an impressive 100% growth year-over-year in 2024. Waud's ability to drive pipeline success and ensure favorable outcomes for mutual customers has set a benchmark within the industry. Her forward-thinking approach and focus on nurturing key partnerships have contributed significantly to the company's growth trajectory.
Waud’s vision includes creating a synergistic environment that elevates business interactions and optimizes necessary tools to drive sales results. Her recognition on the CRN list not only highlights her personal accomplishments but also serves as an inspiration for women in technology and leadership roles across the globe.
Rebecca Murray: Pioneering New Strategies for Growth
Rebecca Murray, holding the position of Vice President of Global Alliance Management, oversees Syntax’s partnership endeavors with SAP across 15 countries. Her role has been pivotal in enhancing collaborative efforts to generate demand and elevate joint revenue through innovative go-to-market strategies and incentive programs. Murray's initiatives have not only strengthened Syntax's standing within the market but also garnered accolades in the SAP North America Partner Excellence Awards, exemplifying exceptional performance in partnership-driven initiatives.
Last year, she championed a significant shift in Syntax's channel strategy, successfully transitioning from a traditional resell model to a more integrated ecosystem partner approach. This transformative direction has empowered Syntax to innovate and adapt within a competitive landscape, reaffirming its position as a leader in technology solutions.
A Message from Syntax's CEO
Christian Primeau, the Global CEO of Syntax, emphasized the company’s pride in Waud and Murray’s recognition. He stated, “Their leadership, innovation, and unwavering commitment to our partners have been instrumental in transforming our channel strategy and accelerating our growth.” Primeau’s words reflect the profound impact that both leaders have had on Syntax and the broader technology landscape.
Jennifer Follett, VP and Executive Editor at The Channel Company, echoed this sentiment, spotlighting the significance of these women. She stated that their “exceptional dedication to building creative strategies” is vital for driving transformation, growth, and success across the IT channel.
Conclusion
As Syntax Systems continues to push boundaries within technology solutions, the recognition of its leaders serves to inspire the next generation of women in tech. The 2025 Women of the Channel list will be featured in the upcoming June issue of CRN Magazine, with digital coverage launching on May 12, 2025. This acknowledgment not only celebrates past accomplishments but also marks another chapter in the journey of advancing women’s contributions in the technology sector.
To learn more about Syntax and its innovative solutions, visit
www.syntax.com.