Celebrate 30 Years of DW-6900 with Casio's New G-SHOCK Watch Release
On January 29, 2025, Casio Computer Co., Ltd. announced the launch of its latest watches, the DW-6900TR series, to commemorate the 30th anniversary of the iconic DW-6900 models. Known for their triple graphic display and signature front button, the DW-6900TR collection is a celebration of a watch that has remained a beloved classic in the G-SHOCK lineup.
This anniversary collection marks the first time that the DW-6900 will be available in colors beyond the traditional black. It pays homage to the original DW-6900H model, which was groundbreaking for offering a variety of hues aside from the classic black. The new collection features three vibrant colors: black, red, and yellow, all of which evoke the nostalgia of the 1990s, a decade that witnessed the birth of some of G-SHOCK's most distinctive styles.
Uniquely designed for this anniversary, the DW-6900TR showcases a special inscription 'SINCE 1995' illuminated on the LCD display when activated by the backlight. This not only highlights the model's rich history but also serves as a reminder of G-SHOCK's evolution in the watch industry. Each watch is further adorned with a back case featuring 30 engraved stars, giving it a special celebrative touch.
The front button, made from polished metal, accentuates the ‘G’ emblem, providing a visually striking contrast against the colorful bands. Furthermore, the bezel and band are crafted from bio-based resin, emphasizing a commitment to reducing environmental impact, echoing a growing trend towards sustainability among global brands.
The packaging for this special collection is equally impressive, adorned with the 'G' symbol in the signature color scheme of black, red, and yellow, making it a fitting tribute for a product of such significance.
G-SHOCK has long been known for its resilience against shocks and is hailed as a pioneering force in heavy-duty wristwatch design. Over the years, the DW-6900 has inspired over 100 collaborations with various brands, artists, and environmental organizations, ultimately solidifying its status as an iconic model within G-SHOCK's expansive portfolio. The introduction of the DW-6900TR series marks another chapter in the ongoing legacy of these legendary timepieces, ensuring that their impact is felt for years to come.
With the launch of the new models, Casio aims to continue focusing on 'Creating Wonders' and bringing new dimensions of enjoyment into everyday life through cutting-edge design and innovation. As the G-SHOCK brand celebrates this milestone, enthusiasts and collectors alike can eagerly anticipate the unique timepieces that the DW-6900TR series has to offer, reminding all of the colorful legacy and bright future that G-SHOCK represents.
Through these new releases, Casio continues to break barriers in the watch industry, embracing creativity and sustainability while keeping a firm grip on its legacy. Whether you're a longtime fan of G-SHOCK or a newcomer to the brand, the DW-6900TR is sure to be a worthy addition to anyone's collection.