#Japan #Tokyo #Asakusa #ORI #CU

CU: A Modern Interpretation of Teahouses in Asakusa

On July 31, 2026, ORI Co., Ltd. will unveil its new brand, CU, in the Okuyama area of Asakusa, Tokyo. This contemporary teahouse will reinterpret the historical Edo-period water teahouses by offering a space for relaxation and connection among travelers, the city, and its culture.

Connecting People Through Tea and Experience

The culture of the water teahouse was more than just a place to enjoy tea; it served as a sanctuary for travelers to pause their journeys, engage in conversations, and rejuvenate themselves. CU aims to resurrect this essence and provide a unique environment where guests can meet new people and cultivate memorable experiences while nestled in the bustling streets of Asakusa.

As a conduit for both locals and tourists, CU addresses the need for spaces where visitors can take their time and truly engage with the environment. Here, they can simply stop, sit down, and absorb their surroundings, fostering deeper connections between individuals and the vibrant scenes of the city.

The Heart of Okuyama

Nestled behind Senso-ji Temple, the Okuyama area was historically lined with water teahouses and entertainment halls, serving as a resting point for weary travelers during the Edo period. CU focuses on this legacy, offering a modern take on the traditional water teahouse experience, allowing people to linger a little longer and enjoy their encounters with both the city and fellow travelers.

Unique Offerings at CU

CU is designed to cater to diverse preferences at various times of the day:

Morning

To start the day, visitors can enjoy calming teas or invigorating coffee blends, including the CU Original Blend crafted with meticulous attention to detail, elevating its fruity notes and aromatic qualities.

Also available are matcha drinks, made with carefully sourced Uji matcha, allowing guests to choose between the balanced