#Japan #Tokyo #Afternoon Tea #Kirin Beverage #Fruits & Ice Tea

Exciting Launch of the 'Afternoon Tea Fruits & Ice Tea' Series

Kirin Beverage Company, led by President Hiroshi Inoue, is set to launch its highly anticipated 'Afternoon Tea Fruits & Ice Tea' series on September 23, 2025. This new product line features two refreshing flavors: Orange and Grapefruit and White Grape and Lemon. The series is characterized by a fresh take on fruit-infused tea, combining the authentic flavor of black tea with the sweet and tangy essence of real fruit juice (7% juice content).

Recognizing the growing trend for innovative beverages, Kirin aims to make high-quality tea enjoyable for all, even those who typically shy away from traditional tea drinks. This refreshing combination is perfect for everyday moments and offers a delightful taste that can invigorate any gathering.

In celebration of this new launch, the company has announced an exciting campaign called the 'Afternoon Tea Fruits Bag Campaign.' From September 22, participants can enter for a chance to win one of 2,000 exclusive clear bags featuring original designs by five talented artists and illustrators. Each design is inspired by the fresh fruits used in the new tea series!

Event Details:

1. Campaign Name: Choose your favorite from five designs and win! Afternoon Tea Fruits Bag Campaign
2. Duration: September 22, 2025, 11:00 AM to October 19, 2025, 11:59 PM
3. Prizes: A total of 2,000 original 'Afternoon Tea Fruits Bags' (400 bags of each of the 5 designs).
4. Participating Artists:
- A: COOKIEBOY
- B: WAKICO
- C: Pattern Designer Maya
- D: KAE
- E: Kotomi Fujiwara

How to Enter:

1. Follow Kirin Beverage's official X account (@Kirin_Company).
2. Click on the campaign post to access the entry form, select your preferred design, and post on X.
3. Winners will receive a direct message notification immediately after posting, while non-winning entrants will receive a response indicating their status.
4. Ensure your X account is public to qualify for the draw.

Product Highlights:

• - Afternoon Tea Fruits & Ice Tea – Orange and Grapefruit: Offers a refreshing balance of sweet and sour flavors, enhanced by the mild characteristics of Sri Lankan Uva black tea, and is rich in Vitamin C (over 15 mg per 100 ml).
• - Afternoon Tea Fruits & Ice Tea – White Grape and Lemon: Delivers a clean and crisp finish with its delightful mix of juicy white grapes and zesty lemons, also benefiting from Vitamin C (over 7.5 mg per 100 ml).

The packaging features vibrant illustrations that capture the essence of the fruity, refreshing beverage while maintaining an adult-appeal through modern aesthetics. With a recommended retail price of ¥180 (excluding tax), both varieties come in 500ml PET bottles, available nation-wide starting September 23, 2025.

Kirin Beverage aims to cultivate a colorful experience combined with its new tea line, promising consumers many delightful moments ahead. Celebrate this refreshing addition to the beverage market!