#Japan #Tokyo #FamilyMart #Sweet Potato #Osatsu Balls

Exciting Launch: New Osatsu Balls by FamilyMart

FamilyMart has unveiled a delightful new addition to its hot snack lineup: Osatsu Balls, set to hit stores nationwide on October 28, 2025. Priced at 230 yen (248 yen including tax), these warm sweet treats are part of the company's ongoing commitment to offering innovative snacks that bring joy to customers.

The Osatsu Balls are designed to capture the essence of autumn with their sweet potato filling, creating a deliciously warm snack option. This development comes in response to increasing consumer interest in sweet potato flavored products, particularly during the fall season when collaborative events like the “Sweet Potato Festival” have significantly boosted demand for such treats.

A Taste of Autumn in Every Bite

With the growing popularity of sweet potato snacks, FamilyMart aims to cater to this trend by introducing the Osatsu Balls, which feature a mochi-like dough that maintains its delightful texture even after time passes. The dough is infused with purple sweet potato, adding depth of flavor and a visually appealing color.

Inside each Osatsu Ball, you'll find a smooth and sweetened sweet potato paste, made from carefully selected sweet potatoes that have been aged to enhance their natural sweetness. The paste is then expertly sieved to ensure a velvety mouthfeel, making it an ideal snack for indulging on the go.

Product Details

• - Product Name: Osatsu Balls (4 pieces)
• - Price: 230 yen (248 yen including tax)
• - Release Date: October 28, 2025
• - Availability: Nationwide across approximately 16,400 FamilyMart locations

The Osatsu Balls are perfect for a casual snack or sweet treat, easily fitting into both a late-morning coffee break or an afternoon pick-me-up. Their compact size makes them an excellent choice for sharing or enjoying individually.

FamilyMart reassures customers that they are committed to being a friendly and vital part of the community, as reflected in their motto, 'With you, Convenience, FamilyMart'.

The brand encourages the belief that they are more than just a convenience store; they strive to create connections with each customer as if they were family, fostering an environment that maintains the essential qualities of convenience and accessibility.

Note: Image is for illustrative purposes only. The tax-inclusive price shown reflects an 8% consumption tax. Availability may vary by location.

In summary, Osatsu Balls are set to become a favorite for sweet potato lovers across Japan, combining traditional flavors with a modern, convenient snack format. Mark your calendars for the launch on October 28, 2025, and prepare to treat yourself to this exciting new offering from FamilyMart!