#Japan #Tokyo #Beck's Coffee #Suica #九龍ジェネリックロマンス

Beck's Coffee Shop Celebrates 30 Years!

Beck's Coffee Shop, managed by JR East Cross Station Foods Company, is commemorating its 30th anniversary, which occurred on July 20, 2025. As a token of appreciation for its customers, the shop has launched various promotional campaigns. Among these promotions is a special collaboration with the movie Kowloon Generic Romance, kicking off on August 29, 2025.

Exclusive Coaster Giveaway

From August 29 to September 11, 2025, customers visiting any of the 30 participating Beck's Coffee locations can receive a limited-edition coaster inspired by the film. Customers who purchase 500 yen or more using transportation e-money like Suica will be eligible to receive one of the two unique coasters, randomly selected at the time of purchase.

• - Campaign Period: August 29 (Friday) to September 11 (Thursday)
• - Distribution Time: Daily from 11 AM until closing (while supplies last)

Please note that customers cannot choose which coaster they will receive. This promotion is perfect for fans of both Beck's and Kowloon Generic Romance, adding a memorable flair to a coffee break.

Exciting Movie Ticket Lottery

In addition to the coaster giveaway, Beck's is hosting an exciting social media campaign from August 19 to August 28, 2025. By following Beck's official X account (@BecksShop) and reposting the campaign post, participants can enter a lottery to win movie tickets to Kowloon Generic Romance. A total of 30 tickets will be distributed to 15 lucky winners.

Additional Campaign with JR East

JR East is also celebrating the movie's release with a special event related to Suica. From August 12 to September 30, 2025, customers using Suica electronic money can enter a lottery for exclusive movie merchandise. To participate, customers need to register their Suica accounts on the JRE POINT website and make qualifying purchases during the campaign period.

Campaign Details:

• - Campaign Name: Kowloon Generic Romance x Suica Tie-Up Campaign
• - Participation Requirements: Register Suica on the JRE POINT website and make purchases using Suica.

About Beck's Coffee Shop

Beck's Coffee Shop aims to bring a new value to customers' daily lives through quality coffee. Established in 1995 and celebrating its 30th anniversary in 2025, Beck's specializes in premium coffee, freshly baked panini, and seasonal menu offerings. With 72 locations primarily in Tokyo, customers can always discover something new at Beck's.

For more details about the campaigns and the masterpieces offered at these locations, visit the Beck's Coffee Shop official pages. Join us in celebrating 30 unforgettable years of delicious coffee and unforgettable moments!