#Japan #Chiyoda #Opt #DIGGIN' CX™ #DIGGIN' AI

Opt's DIGGIN' AI: A New Era in Customer Experience

In March of this year, Opt Inc., headquartered in Chiyoda, Tokyo, launched its innovative customer experience (CX) development support service, DIGGIN' CX™. The company, led by CEO Daisuke Kanazawa, has now upgraded this foundational technology to an AI-driven platform, known as DIGGIN' AI. This transition aims to revolutionize the way industries create value and tackle societal challenges by leveraging advanced AI capabilities.

The Need for Change in CX Development

In recent years, the landscape for CX development has undergone significant transformations. Costs continue to rise, leading many companies to outsource to offshore resources to mitigate expenses. However, while outsourcing can reduce costs, it often complicates project management and quality assurance. The recent advancements in generative AI and the emergence of autonomous AI agents have started to replace many human-driven processes within CX development.

Recognizing the urgent need to adapt to these changes, Opt has transformed the core of DIGGIN' CX™ into a robust AI-driven framework. By doing so, they aim to provide faster, more cost-effective, and higher-quality services to businesses eager to embrace new challenges. As part of this upgrade, Opt has established a development team of around 60 specialized personnel to integrate generative AI into practical applications, achieving up to an 85% reduction in time and costs compared to traditional CX development methodologies.

Features of DIGGIN' AI

DIGGIN' AI combines Opt’s extensive experience in planning, UX/UI design, system development, and growth hacking with cutting-edge generative AI technology. The power of this AI-driven platform lies in its ability to produce superior results with remarkable speed and efficiency.

• - Planning Phase: Previously, planners relied on market research and their knowledge to define service requirements. With DIGGIN' AI, the system learns extensively from Opt's rich repository of data, allowing it to define service requirements quickly while capturing latent needs.

• - UX/UI Design: In the past, designers created proposals based on guidelines and insights. Today, DIGGIN' AI analyzes user data and design principles, proposing user-centric UX/UI options almost instantaneously.

• - System Development: Traditionally, engineers wrote code manually based on design specifications. DIGGIN' AI automates high-quality code generation directly from initial designs, drastically minimizing development time and labor.

• - Service Growth: Data analysis was previously handled by humans to hypothesize and strategize growth initiatives. DIGGIN' AI enhances this process by analyzing vast datasets to derive effective growth strategies quickly, contributing to continuous service improvements.

Optimizing Development Structure

Supporting DIGGIN' AI is Opt’s unique development infrastructure. This adaptable system employs unified guidelines and organizational management, allowing individual contributors and teams to coordinate smoothly across various projects. Moreover, specialized personnel ensure that the outcomes produced by AI conform to strict quality standards, fostering reliable development practices.

In a rapidly evolving and competitive environment, the synergy between AI capabilities and expert human oversight propels DIGGIN' AI toward delivering high-quality, rapid CX development solutions.

Vision for the Future

Moving forward, Opt envisions its DIGGIN' AI transforming into an intelligent platform that leverages AI agents and data for autonomous learning and evolution, enabling new value creation cycles. This initiative aligns with the principles of a 'zebra organization'—prioritizing sustainable social and economic practices over short-term profits. Currently, DIGGIN' AI operates with the Model Context Protocol (MCP), facilitating context management and communication between AI models and external systems, promoting co-creation with partner companies.

To enhance collaboration between AI agents, Opt plans to accelerate autonomous connections across all phases of CX development. This expansive co-creation approach aims to encompass end users, client companies, partner firms, and Opt itself, ultimately striving for a sustainable co-creation ecosystem. Eventually, Opt intends to share DIGGIN' AI with external developers, enabling a comprehensive ecosystem where diverse AI agents, development tools, and data can interact meaningfully.

Conclusion

Through these initiatives, Opt aims to redefine CX development by showcasing a collaborative model between humans and AI. As they strive to create a future where every company can achieve sustainable growth, DIGGIN' AI stands at the forefront of this transformative journey, promising to deliver unprecedented outcomes in customer experience development.