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BEDGEAR Beauty Collection: Transforming Beauty Sleep

On November 6, 2025, BEDGEAR®, a leader in sleep innovation, unveiled its groundbreaking BEDGEAR Beauty Collection, heralding a new approach to beauty sleep. Known for its commitment to enhancing rest, BEDGEAR has now taken its expertise into the realm of beauty, creating products that prioritize both skin and hair care during sleep.

A Concept Born from Science

According to BEDGEAR's Founder and CEO, Eugene Alletto, “Beauty sleep isn’t just a saying—it’s a science.” This collection aims to change how consumers perceive their nightly routines by utilizing advanced materials and designs, ensuring optimal health while sleeping. Each item within this line is tailored to combat common issues faced overnight, such as wrinkles, puffiness, and hair damage, making waking up every day a more refreshing experience.

The Role of Innovative Materials

At the core of the BEDGEAR Beauty Collection is the proprietary Hyper-Silk® technology, a 100% vegan and cruelty-free alternative to traditional silk. This specially engineered fabric provides a luxuriously smooth surface that glides across the skin and hair, dramatically reducing friction—a known culprit of sleep lines and hair breakage. Thanks to its breathable design, users can enjoy an ideal sleeping temperature that helps diminish morning puffiness and inflammation.

Featured Products

The collection features a range of meticulously designed products:

1. Beauty Performance® Pillow ($219.99): This ergonomic pillow cradles the head and shoulders, minimizing pressure and preventing sleep lines. It boasts a removable Hyper-Silk cover that's washable and cool to the touch, ensuring a comfortable night’s sleep without overheating.

2. Hyper-Silk Performance® Pillowcase (Queen $69.99 | King $79.99): Offering nightly protection for skin and hair, this pillowcase reduces sleep lines and frizz, thanks to its breathability and high-efficiency washability, which also conserves energy.

3. Hyper-Silk Performance® Sleep Mask ($69.99): Delivering total blackout comfort, this mask also protects delicate skin and lashes from friction, effectively alleviating puffiness and irritation.

4. Hyper-Silk Performance® Turban ($69.99): Designed to preserve hairstyles and reduce frizz, this turban is adaptable to all hair types and helps maintain moisture without trapping it.

5. Hyper-Silk Performance® Scrunchies ($39.99): Available in both plush and skinny options, these scrunchies gently hold hair without causing damage, making them a perfect companion for an overnight beauty regime.

Enhancing Your Nighttime Routine

Alletto emphasizes that the BEDGEAR Beauty Collection is about integrating sleep technology with beauty-focused design. As consumers increasingly seek products that support both health and aesthetics, BEDGEAR stands at the forefront, pioneering innovations that elevate the quality and benefits of sleep.

With the launch of this collection, BEDGEAR is set to redefine beauty sleep, making it more than just a passive activity but an empowering nightly ritual. The BEDGEAR Beauty Collection is now available for purchase on BEDGEAR.com, offering a fresh perspective on skincare and haircare routines that begin overnight.

About BEDGEAR

Since its inception in 2009, BEDGEAR has been dedicated to revolutionizing sleep through innovation and customization. Their range of high-tech sleep products features materials designed for comfort and performance, enabling consumers to achieve the rejuvenating rest they need to wake ready every day. With an impressive catalog that includes advanced mattresses, bedding solutions for all ages, and now beauty-focused products, BEDGEAR continues to lead the market in personalized resting solutions.

With over 280 patents and a presence in more than 6,500 retail outlets globally, BEDGEAR is not just a brand but a movement in redefining how people experience sleep and its impact on overall well-being.