Transforming Postpartum Care: Jicca Nakano Launches Full-Service Offering After Successful Pilot

In an innovative shift towards better postpartum care, With Midwife Inc. announced the official launch of its housing-based postpartum care facility, Jicca Nakano, scheduled for September 2026. This development comes after a comprehensive six-month trial conducted in Nakano, Tokyo, which began in March 2026.

The trial revealed that families seeking postpartum support typically fall into two distinct categories: those who plan to utilize services proactively during pregnancy, and those who respond to urgent needs post-delivery. To meet these differing requirements, Jicca Nakano will implement new initiatives such as early booking discounts for families planning ahead, as well as last-minute discounts for those in immediate need. The aim is to create an accessible care infrastructure that serves families regardless of their situation.

Key Insights from the Six-Month Trial

1. Addressing Two Unique Needs

The trial highlighted two primary user profiles: families planning their stay proactively during pregnancy and those requiring immediate assistance a few months postpartum due to unexpected challenges. This insight prompted Jicca Nakano to introduce various pricing options: the planned use “early discount” for those who reserve their stay in advance, and a “last-minute discount” to accommodate urgent requests, ensuring that help is just a booking away.

2. Maintaining Accessibility

Jicca Nakano is committed to keeping the cost of its services stable, with an overnight rate starting at 44,000 yen (tax included). This strategy counters the notion that postpartum care is a luxury reserved for a select few, positioning it instead as a fundamental social resource for all families needing support.

A Diverse Range of Family Scenarios

Throughout the trial, Jicca Nakano received diverse families, including couples staying together for long periods, single fathers with their newborns, grandparents assisting their children, and even families with twins. This diversity emphasized a central realization: the timing for postpartum care varies significantly among families.

Personalized Care in a Home-Like Environment

Jicca Nakano offers a supportive environment where families can experience a home-like atmosphere. With fully private rooms, equipped kitchens, and essential amenities, families can recuperate while feeling at home. By allowing partners and older children to stay free of charge, Jicca Nakano promotes shared family experiences during this critical time. Additionally, 24/7 support from midwives ensures that families receive the necessary guidance around the clock, especially during crucial early months of parenthood.

Continuous Support Even After Departure

The support does not end with departure; families are encouraged to consult with Jicca Nakano’s midwives online afterward, ensuring continued guidance during the potentially tumultuous postpartum period. Feedback from users has highlighted how the nurturing atmosphere and professional support have been invaluable, often noting that Jicca feels just like an actual home.

Future Directions

As they transition into full operation, Jicca Nakano aims to accommodate the evolving needs of families. The pilot reinforced the key takeaway that the demand for postpartum care is unpredictable and can arise unexpectedly. This understanding will guide the facility's approach as they welcome more families in need of support.

The project reflects Jicca Nakano’s vision of becoming a 'second home' for families, a reliable and nurturing environment where every family can feel secure and supported during one of the most challenging, yet rewarding, periods of their lives. With Midwife Inc. President Seigaku Kishibata expressed gratitude toward everyone who contributed to making this vision a reality and emphasized the collective effort to refine postpartum care practices.

In providing a flexible and tailored approach to postpartum care, Jicca Nakano is set to redefine how families navigate the transition into parenthood, making it easier and more accessible for anyone in need.

For more detailed information about Jicca Nakano and to book your visit, please visit the official website: With Midwife or follow us on our official LINE account for inquiries.